Mumbai: Homegrown premier fitness bike brand Tread.fit has rebranded itself as Cultbike.fit. The firm’s rebranding is a result of its acquisition by the fitness company, Cult.Fit. 

With this step the brand aims to cement the completion of its transformation into one of the finest fitness convenience brands in the country, said the company in a statement.

“As acquired by Cult.fit, we want to create a uniformity aligned with the mother brand and it is reflected through the new brand name and logo. The objective behind rebranding is that we want to identify ourselves as a part of Cult.fit and further our credibility amongst users,” stated Cultbike.fit CEO Dinesh Godara, speaking on this major brand transition.

“With the current acquisition, we have become a pool of one of the most diverse and trusted fitness companies in the country. The aim is to continue to bring fitness to every household and fulfill our vision of a healthier India,” he further added.

The home fitness equipment brand, Cultbike.fit is focused on providing high-end fitness bikes in different regions of the country. With free delivery and installation services, the brand offers complete guidance and assistance to its customers to commence their fitness journey, stated the company.