MUMBAI: After-witnessing favorable growth in Indian arrivals across segments, Tourism Authority of Thailand (TAT) has kept no stone unturned to reach out to its key target group, the millenials. In order to expand the destination’s reach through various digital platforms, TAT associated with leading travel community, Tripoto, to promote different emerging routes of Thailand through well known travel influencers and the portal. As a part of the association, Tripoto short listed three travel bloggers from Delhi and Mumbai who visited Thailand and explored different regions individually.
The bloggers travelled to some of the new attractions in North (Chiang Mai, Mae Hong Son, Pai) Central (Bangkok, Ayutthaya, Khao Yai) and East (Chanthaburi, Koh Chang) respectively. Each of their itineraries was curated to showcase Thailand as a destination with varied offerings. The travelers participated in activities such as gem stone mining, snorkeling, indigo-dying, visiting historical and religious sites and of course, gorging on the delicious food that the destination boasts of. The bloggers not only amplified their visit through rigorous social media posts and updates, they also created photo blogs and articles sharing their experience elaborately to encourage potential travelers.
In addition to the bloggers, Tripoto maximized the outreach of the activity by actively promoting the content on Tripoto’s website as well as social media platforms. The association was instrumental in promoting different shades of Thailand among the digitally savvy travelers through strategic promotions.
Speaking on the partnership, Ms. Cholada Siddhivarn, Director, Tourism Authority of Thailand, Mumbai, expressed, “Thailand is one of the most youth friendly countries as it has an array of adventurous activities and thrilling experiences to indulge in. Although many young Indian travelers visit Thailand, not all of them are aware of its newly added routes and off beat destinations which are less explored. Tripoto is one of the most popular travel platforms among evolving Indian travelers and travel enthusiasts. Thus, we are positive that the partnership will assist us in promoting the different shades of Thailand and further increase arrivals in these emerging destinations.”
Commenting on the collaboration, Mr. Anirudh Gupta, CEO, Tripoto, said, “There is no better way to promote a destination than through authentic and relatable storytelling. Tripoto is the largest active community of traveler with more than million traveler consuming and sharing travel content monthly. In this collaboration with the Tourism Authority of Thailand, we have used the power of our community travelers and their unique style of travel storytelling and our huge distribution to reach out to the millennial audience. We are truly delighted and thankful to have partnered with the Tourism Authority of Thailand in the successful execution of the campaign and sharing beautiful vistas of this country amongst our country”.
