MAM

Tonic Worldwide partners with Stoppress to expand further in south India

Tonic Worldwide & Stoppress will continue to operate as distinct brands and organisations.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/11/19/tonic.jpg?itok=-7st67hZ

NEW DELHI:  Digital-first creative agency Tonic Worldwide has joined forces with Chennai-based digital marketing firm Stoppress Communications as part of its expansion plans across the country. Through this collaboration, both agencies will be creating a stronger expanded offering by combining their technological and creative expertise.

This collaboration will allow Tonic to extend its specialised services like their video content division TWIP, research & insights division Gipsi, and creative tech-led services to brands from the southern region of India, and help them strengthen their offering of language-based content to their current national clients. Tonic Worldwide and Stoppress will continue to operate as distinct brands and organisational structures while working together. 

Tonic Worldwide CSO and director - India and MENA region said: “Bharat is seeing the maximum surge in growth in digital users and as digital partners to brands, we are looking at bringing deeper cultural insights and understanding of each region for our brands. With Stoppress’s understanding of the southern market and consumers, we are excited to bring the expertise for our clients and help them boost their business across regions. After Bengaluru, we have been eager to cover the rest of south with the diversity that the region holds.”

"The idea of being a part of creating award-winning digital initiatives and scaling up and growing our business spurred us to explore this collaboration. We look forward to work on large national campaigns and enhance our portfolio of offerings,” said Stoppress Communications founder and CEO Krithika Balasubramanian.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/20/amazon.jpg?itok=-mFxM7hM
Amazon India expands language support ahead of festive season

Ahead of the festive season, Amazon India on Monday announced that customers can now access the shopping portal in Marathi and Bengali in addition to the six previously available languages – Hindi, English, Kannada, Malayalam, Tamil, and Telugu.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/20/photogrid_plus_1632143233844.jpg?itok=ACBFNxOl
Artium Academy launches brand film with Sonu Nigam

Mumbai: Online music education platform Artium Academy on Monday launched its first brand film featuring the celebrated singer Sonu Nigam. To lend depth and build a strong music pedagogy, Artium Academy’s academic board has Nigam as its patron-in-chief and voice expert Anant Vaidyanathan as chief...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/20/photogrid_plus_1632138422503.jpg?itok=zY-G2Oqi
upGrad commits to ‘fast-forward your career’ in its latest campaign

Mumbai: Edtech firm upGrad has unveiled its new campaign titled ‘Fast Forward Your Career’ to promote the online courses from the education portal. Launched on Sunday with Vivo IPL 2021, the campaign will be heavily promoted across TV and digital, the brand said in a statement. Conceptualised in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/20/photogrid_plus_1632127407427.jpg?itok=Uk4cSBJq
E-commerce dominates IPL 2021, followed by durables & auto industries: Report

Mumbai: E-commerce brands were the biggest spenders before and during the IPL, with Vivo and Amazon Prime at the top of the recall hierarchy given their high media spends on the tournament. This was followed by the durables & automobile industries, according to the 'Hi-Cricket' study...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/20/photogrid_plus_1632117573019.jpg?itok=9sPuURfV
Leverage Edu onboards Zee’s Ambesh Tiwari as CMO

Mumbai: Study abroad platform Leverage Edu has brought on board Ambesh Tiwari as chief marketing officer. In this new role, Tiwari will lead marketing, branding, growth, and institutional sales for the company.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/20/heeru-rahul.jpg?itok=lSEcta-k
Dentsu India promotes Rahul Vengalil to Managing Partner, Isobar

New Delhi: Isobar, the creative experience agency from dentsu India has promoted Rahul Vengalil to the role of managing partner. Vengalil will report into Isobar India group CEO Heeru Dingra and will be responsible for building the business with creative & experience as the key focus for future...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/20/srk-byju.jpg?itok=w2UgkE-7
Shah Rukh Khan talks about 'Two Teacher Advantage' in BYJU'S new TVC

Mumbai: Edtech company BYJU'S has unveiled its new ad campaign featuring Shah Rukh Khan to highlight the launch of BYJU'S Classes with ‘Two Teacher Advantage'. Conceptualised and created by Springworks, the ad film touches upon everyday concerns of students struggling to understand basic concepts...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/20/neeraj-cred.jpg?itok=GuNOUa4H
Neeraj Chopra dons new avatar in Cred's latest ad

Mumbai: Credit card bill payment platform Cred has unveiled the first ad of its IPL 2021 campaign featuring India’s Olympic hero Neeraj Chopra. The latest edition of the sports extravaganza resumed on Sunday. After the viral campaign with Rahul Dravid earlier this year, this new ad highlights Cred’...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/20/crypto.jpg?itok=zetVwk1f
Crypto platforms ramp up ad spends this festive season

Mumbai: As the market pins its hope on the festive season for a hike in sales, the crypto exchange platforms too aren’t lagging behind in wooing users to invest in the digital asset class. In an evident change from last year when the platforms were cautious and muted in their approach, they are all...

MAM Print

Sign up for our Newsletter

subscribe for latest stories

* indicates required