TO THE NEW Showcases Video Processing and OTT development services at the NAB Show, Las Vegas

MUMBAI: TO THE NEW, a premium digital technology company that provides end-to-end video processing and distribution services was an exhibit partner at the NAB Show, Las Vegas held from 6-11th April 2019. NAB Show is one of the most sought after global trade shows amongst the media and entertainment industry and is produced by the National Association of Broadcasters.

At the event, TO THE NEW showcased a full suite of its latest video editing, processing, and captioning services. The services offered in TO THE NEW's OTT Platform Development and Video Managed Services come with best in class operational workflows. TO THE NEW holds over a decade’s experience of partnering with leading M&E brands from around the world, offering end-to-end services like:

Video Conformance
Metadata Creation
Time-coded Metadata
Artwork Services
Quality Control and Repairs
Compliance, Monitoring, and Moderation
Captions and Subtitling
Automated File QC

Speaking about TO THE NEW’s participation at the NAB Show, Raman Mittal, Co-Founder, and CMO, TO THE NEW, said, “We are ecstatic to be a part of the NAB Show this year. After being a critical game-changer in the media and entertainment industry for more than 10 years, we want to put forth our complete stack of OTT platform development and video managed services that truly have the potential of disrupting the space. Our services are focused on managing our clients' end to end video creation, storage, editing, metadata, artwork, subtitling, publishing, and YouTube Management requirements. “

Every year, NAB Show attracts a diverse community of industry professionals and this year’s edition witnessed over 2000 attendees and 500+ exhibitors from over 160 countries.

Latest Reads
EaseMyTrip to Start Plastic Free Diwali Campaign with Free Lounge Offer

MUMBAI: EaseMyTrip (EMT), one of the leading online travel aggregators in India is running a Plastic Free Diwali Campaign from 16th October to 27th October till Diwali-eve. The leading travel company allows exclusive access to its customers at select Airport Lounges at locations like Ahmedabad,...

MAM Marketing MAM
Faber Castell's 'Change the Canvas' gets 200% more responses than last year

While the digital era has disrupted many traditional businesses, stationery, and art & craft facilities are going to grow, Faber Castell India marketing India director Nisha Sara Jose told about the second successful season of its online ‘Change the Canvas’ activity.

MAM Marketing Brands
Tech Mahindra, InMobi collaborate for industry’s first video ad solution for mobile devices

MUMBAI: Tech Mahindra Ltd, a leading provider of digital transformation, consulting and business reengineering services and solutions, announced a collaboration with InMobi, one of the world's leading mobile-focused Marketing Clouds, to offer the industry’s first video advertising solution for...

MAM Marketing Brands
Siddharth Kumar Tewary to own the Punjab Bulls team in Tennis Premier League

MUMBAI: After a prolific presence on television with some of the most popular shows like Mahabharat, Porus, RadhaKrishn and many more, writer,  director and producer Siddharth Kumar Tewary, founder of Swastik Productions has now set his eyes on the Tennis Premier League. Siddharth Kumar Tewary has...

MAM Marketing MAM
India's First do-gooder festival cum Drive-a-thon festival, Mahindra Open Drive is here

Mumbai: The Mahindra Group has just announced the debut of an exciting new cultural outreach initiative called ‘Mahindra Open Drive’. This 2-day destination festival includes a road trip beginning in early November from four Indian cities - Mumbai, Pune, Hyderabad, and Bengaluru- culminating in a...

MAM Marketing MAM
Tonic Worldwide selected as Finalist for Best Use of Images in the Shorty Social Good Awards

MUMBAI: Tonic Worldwide, an independent digital agency, has been selected as a Shorty Social Good Award Finalist for Aditya Birla Group’s - Art Made out of Air Pollution in the Best Use of Images Category.

MAM Marketing MAM
Crompton Greaves will let you #CookSweatFree with ‘Air Buddy’

MUMBAI:  One of India’s foremost consumer durable brands, Crompton Greaves Consumer Electricals Ltd unveiled a new digital campaign - #CookSweatFree for its innovative kitchen fan ‘Air Buddy’ to highlight the ease of a sweat-free cooking without disturbing the gas flames in the kitchen.

MAM Media and Advertising Ad Campaigns
McDonald’s launches two TVCs to promote festive “Ab Sabka Combo Chalega” offer

MUMBAI: To promote its offering of more than 30 combos a price of Rs 59, McDonald’s in West and South India (operated by Westlife Development Ltd through its wholly-owned subsidiary Hardcastle Restaurants Pvt Ltd) has launched two TVCs conceptualised by DDB Mudra, tapping into the festive season....

MAM Media and Advertising Ad Campaigns
[Podcast] Media Minds: Brandintellé to help brands do smart marketing during economic slowdown

MUMBAI: With economic slowdown impacting the marketing budgets of the whole industry, it has become quite important for brands to adapt to smarter solutions to implement their strategies with minimal wastage of funds and avoid course correction as much as they can. That’s where platforms like...

MAM Podcasts

Sign up for our Newsletter

subscribe for latest stories