MUMBAI: The media duties of Bangalore-based Arvind Brands has been bagged by The Media Edge (TME). The agency will be handling all media buying and planning duties for the company as of 1 January, 2005.

 
 
An official release mentions that the account is worth over Rs 250 million.

Arvind Brands has some leading apparel brands like Arrow, Lee, Tommy Hilfiger, Wrangler, Newport, Ruf & Tuff and Excalibur under its umbrella.

 
 
When contacted Arvind Brands president Darshan Mehta was unavailable for comment.