MUMBAI: Ahead of Diwali, Saraf Furniture has advocated the importance of family values through a beautiful television commercial. Through the TVC, the brand highlights how thoughtful gestures – and gifts – can bring happiness to the people you hold dear and cherish. The advertisement highlights its values as a brand that extends its care not just towards an individual, but their family as well.

Saraf Furniture founder and CEO Raghunandan Saraf said, “In India, furniture is not just a part of someone’s home, but a part of their familial legacy as well. The pure moment of joy one receives through such treasures passed down through generations is what keeps us motivated to produce authentic, good quality products that can stand the test of time. With Diwali just a few days away, it gives us immense joy to do our part for our customers by giving them a chance to create their own legacies with our top-quality furniture that can brighten their lives as they celebrate the festival of lights.”

To celebrate the spirit of family celebration, Saraf is offering over 5,000 aesthetic home furniture designs at assorted discounts for various furnishings, including 10 per cent across all products and 20 per cent off on mattress, pillows & comforters. With this, the brand is allowing customers to bring home the best products that complement their style and preferences.

In addition to these, Saraf is also offering up to 40 per cent off on its Indiana collection exclusively crafted to suit Indian sensibilities and elegance that is complemented with rust-free heavy strength coated metal. The entire collection includes products carved from a single piece of naturally obtained wood.