MAM

The Viral Fever’s Black and White Original, Kota Factory gains impressive response

The first two episodes of the show garner over 7 million views on TVFPlay and YouTube

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/25/kota.jpg?itok=7j-H27VK

MUMBAI: Delivering on its promise of providing true value brand solutions whilst entertaining Millennials, The Viral Fever (TVF) launched the first Indian black and white web series, Kota Factory, on 16th April 2019. TVF Originals series Kota Factory revolves around the lives of IIT aspirants based in Kota, the coaching center industry and the vicissitudes of a student’s life. Starring Mayur More, Jitendra Kumar, and Ahsaas Channa; Kota Factory has been extremely successful impressing the audience with a gripping storyline and a stellar cast. The success of this TVF Original is evident from the rather impressive 4.6 million views garnered by the first episode itself, on YouTube alone. Taking forward this extraordinary response, the second episode of Kota Factory, which released on 23rd April, has already received over 2.1 Million views on YouTube in just 24 hours after going live, hinting at the following the show has already garnered.

Sameer Saxena, Chief Content Officer and Head, TVF Originals said, “We are immensely delighted over the response we have received for Kota Factory. This is the first Indian web series which is being showcased entirely in black and white, furthering our vision of always pushing the envelope with our stories. Our hard work has paid off and it is truly exciting to see audiences falling in love with the show and the characters. Such love and appreciation from the audience makes us work even harder towards delivering premium quality relatable content for all our viewers, which is what TVF stands for.”

To give the audience a feel on ground the cast along with Creator Saurab Khanna and Writer Abhishek Yadav visited IIT Powai to introduce the show to the students in Mumbai. The on-ground screening was extended to cities like Kota and Jaipur where the cast was joined by Director Raghav Subbu which saw over 300 students in attendance.

The upcoming episodes of Kota Factory are about to bring in a lot more excitement and suspense for the viewers as the protagonist Vaibhav (Mayur More) has finally begun his journey towards becoming an IITian – it now remains to be seen what new adventures will he encounter in this quest of his and how his friends and his teacher Jeetu Bhaiya (Jitendra Kumar) will help him through it all!

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/pvr.jpg?itok=htHnTOty
PVR appoints former IMAX CEO Greg Foster as director

NEW DELHI: Multiplex chain PVR has appointed Greg Foster, former CEO of IMAX Entertainment and senior EVP of IMAX Corporation, to its board of directors Foster is the first American to be inducted to the company’s board, which has now been expanded to nine members. He owns and operates Foster +...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/gunnet.jpg?itok=QBzqvPoB
Guneet Anand named global revenue head at Whisper Media

NEW DELHI: Whisper Media has appointed Star TV’s former head of international business Guneet Anand as global revenue head. He will be based in Mumbai. In his new role starting November, Anand will be responsible for driving revenue growth across global markets of Whisper Media, with a key focus on...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/glad.jpg?itok=bw4LmA6a
Glad U Came & The Beauty Co launch cyberbullying awareness campaign

NEW DELHI: Influencer marketing firm Glad U Came has partnered with The Beauty Co to launch a new initiative on the subject of cyberbullying called #TheItGirl.  The campaign aims to combat beauty cyberbullying, which occurs when someone is targeted about their appearance via negative or abusive...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/xi.jpg?itok=Kkhr0GUb
Mi teams up with Baba Sehgal for Diwali campaign

NEW DELHI: Smartphone brand Xiaomi ‘Mi’ has teamed up with rapper and musician Harjeet Singh Sehgal, popularly known as Baba Sehgal, for its festive season campaign ‘Diwali with Mi’. Baba Sehgal stars in a rap video for the mobile maker. What’s interesting about the clip is that vice president...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/print_media.jpg?itok=JrIKMXYE
Print on recovery road, pin high hopes on festive season: Industry heads

NEW DELHI: The Covid2019 pandemic threw the print publication industry into crisis. When the lockdown was imposed, circulation was severely impacted in major cities which caused newspapers to go into survival mode. Buffeted by declining readership, print companies resorted to cost-cutting,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/durga.jpg?itok=nIbj4QF0
Durga Puja: Advertisers optimistic as demand returns

MUMBAI: By now it’s evident that the Covid2019 pandemic is not going away anytime soon. After spiralling caseloads - ravaged the economy, and played spoilsport with travel plans - scary ol' Corona seems to be on the wane in time for the festive season, though it’s too early to celebrate outright. ...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/best_global_brands_0.jpg?itok=ZqYSXsWi
Zoom makes Interbrand's 2020 Best Global Brands list

MUMBAI: With people confined to their homes during the Covid2019 pandemic, social media and communication brands have fared well, according to Interbrand's 2020 Best Global Brands report. Instagram came in at #19, while YouTube (#30) and Zoom (#100) entered the rankings for the first time. On the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/hul.jpg?itok=By-DS5Ri
HUL ramps up ad spends in second Covid2019 quarter

BENGALURU: FMCG major and the largest player in terms of advertising and marketing spends, Hindustan Unilever (HUL) upped its advertising spends by 43 per cent during the second Covid2019 quarter – (Q2 2021, the quarter ended 30 September 2020, quarter or period under review) as compared to the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/21/phil.jpg?itok=4xlgv8-M
IPG names Philippe Krakowsky as new CEO

KOLKATA: IPG has named Philippe Krakowsky as chief executive officer effective 1 January 2021. Michael I. Roth, the current chairman and chief executive officer will remain in his current role until then and when he will become executive chairman of the Board. Krakowsky is currently the executive...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required