MAM

The Quint, founded by Raghav Bahl and Ritu Kapur, turns 4

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/03/20/quint.jpg?itok=ezzkgO6i

MUMBAI: The Quint, India’s leading mobile-first online news portal, completes four years of delivering bold and thought-provoking news, views and interactive content to its readers. With a variety of content across politics, entertainment, fitness & lifestyle, tech & auto and food & travel, The Quint has changed the way digital news is consumed in India.

The Quint started off as a Facebook page publishing news in 2015 and since, has grown to approximately 16 million unique monthly visitors, nearly 69% of which comprises millennials, i.e. readers in the age group of 18 to 34 years (source: Google Analytics). The Quint caters to a massive WhatsApp subscriber base of 175K+ readers.

The portal has redefined digital storytelling by popularising snackable content formats such as 360 degree videos, elections on mobile, podcasts and interactive stories. Through their social assets, The Quint reaches 100 million users every month. With deep expertise and forte in digital video, The Quint is the largest digital-only publisher on Facebook (Crowdtangle, February 2019 data).

Ritu Kapur, founder and CEO, The Quint, says, “I have no doubt that it is our innovative, energetic, young team that gives The Quint its edge, making us the fastest growing digital only offering in the country. Our vision is to be the next-gen news leader.”

Since its inception, The Quint has gone beyond just being a news portal. They have introduced multiple content verticals in keeping with what the audience wants. Quint Hindi has successfully managed to tap into the ever-growing Hindi speaking audience base. Quint Neon manages to get the pulse of millennials just right, and Quint FIT is the one-stop destination for health and fitness lovers. 

To counter fake news, The Quint launched ‘WebQoof’, a fake news busting service. Their ongoing ‘Me, The Change’ campaign directly speaks to India’s first-time women voters and gives them a platform to put forth their aspirations.

In just a span of four years, The Quint has indeed come a long way and created a unique space for itself in the digital news publishing space.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/wpp.jpg?itok=X77DFeCV
WPP named world’s most effective communications company for the eighth successive year

WPP has been ranked as the most effective marketing communications company in the world in the 2019 Effie Index.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/tatastel.jpg?itok=arbDW3yp
Tata Steel’s structural hollow steel brand ‘Tata Structura’ is now a Superbrand

Tata Structura, the premium structural hollow steel product brand widely used in building homes, industrial and infrastructure projects, has been accorded the Superbrand status after being validated by consumers and industry in the most recent survey by the Superbrands organisation.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/budwiser.jpg?itok=LYltvNnP
Budweiser experiences’ ‘be a king’ campaign empowers individuals to challenge stereotypes and seize opportunity

Budweiser Experiences recently launched their campaign– ‘Be A King’, a powerful narrative that bolsters individuals to seize their opportunity to shine, brought to life by three inspirational protagonists – Divine (India’s leading hip hop artist), Siri Narayan (an acclaimed rapper) and Mokshada...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/bihar.jpg?itok=WBiXPV6E
Bihar bytes launches a digital campaign #biharsunnonahidekho

#biharsunnonahidekho is an initiative taken by Bihar bytes, a website which is dedicated towards promoting tourism of Bihar across the world.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/parijat.jpg?itok=U8Q0TQ9y
Consumer Confidence shows major recovery in April 2019, ascends by 9.9 percentage points: Thomson Reuters-Ipsos PCSI Study

The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos,shows major gains and recovery in April 2019, leaps significantly by 9.9 percentage points.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/sai.jpg?itok=2RhCxGUT
Sai estate consultants launches its recent campaign in support of the housing for all initiative 2022

On the backs of the recently heightened ‘Main Bhi Chowkidar’ initiative, prominent real estate consultancy firm, Sai Estate Consultants Chembur Private Limited has drawn inspiration from this to deliver a message.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/barber.jpg?itok=KoAfozOB
Havas creative appoints Tracey Barberas global CMO

Havas Creative has appointed Tracey Barber, currently Group CMO UK & Europe, to the role of Global CMO, effective immediately. She has been tasked with delivering new business best practices for the Havas Creative Agency Network as well as Arnold.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/maruti.jpg?itok=oqMyQAnr
Now Watch Maruti Suzuki Live on the go with ‘Star Sports CommCar’

The 12th season of VIVO IPL, which is being broadcast on the Star sports network, has been a season of innovation.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/nisha%27.jpg?itok=mAXrBa_p
Supari Studios appoints Nisha Vasudevan as executive creative director

Award winning digital content studio, Supari Studios, appoints Nisha Vasudevan as Executive Creative Director, boosting the company’s creative leadership.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories