MAM

The Quint, founded by Raghav Bahl and Ritu Kapur, turns 4

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/03/20/quint.jpg?itok=jgKJbmt5

MUMBAI: The Quint, India’s leading mobile-first online news portal, completes four years of delivering bold and thought-provoking news, views and interactive content to its readers. With a variety of content across politics, entertainment, fitness & lifestyle, tech & auto and food & travel, The Quint has changed the way digital news is consumed in India.

The Quint started off as a Facebook page publishing news in 2015 and since, has grown to approximately 16 million unique monthly visitors, nearly 69% of which comprises millennials, i.e. readers in the age group of 18 to 34 years (source: Google Analytics). The Quint caters to a massive WhatsApp subscriber base of 175K+ readers.

The portal has redefined digital storytelling by popularising snackable content formats such as 360 degree videos, elections on mobile, podcasts and interactive stories. Through their social assets, The Quint reaches 100 million users every month. With deep expertise and forte in digital video, The Quint is the largest digital-only publisher on Facebook (Crowdtangle, February 2019 data).

Ritu Kapur, founder and CEO, The Quint, says, “I have no doubt that it is our innovative, energetic, young team that gives The Quint its edge, making us the fastest growing digital only offering in the country. Our vision is to be the next-gen news leader.”

Since its inception, The Quint has gone beyond just being a news portal. They have introduced multiple content verticals in keeping with what the audience wants. Quint Hindi has successfully managed to tap into the ever-growing Hindi speaking audience base. Quint Neon manages to get the pulse of millennials just right, and Quint FIT is the one-stop destination for health and fitness lovers. 

To counter fake news, The Quint launched ‘WebQoof’, a fake news busting service. Their ongoing ‘Me, The Change’ campaign directly speaks to India’s first-time women voters and gives them a platform to put forth their aspirations.

In just a span of four years, The Quint has indeed come a long way and created a unique space for itself in the digital news publishing space.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/chaavi.jpg?itok=2KDOAWiM
JK Technosoft Ltd. appoints Ms. Chhavi Sood as Marketing Head

MUMBAI: Ms. Chhavi Sood has been appointed as Marketing Head at JK Technosoft Ltd., a global software solutions provider enabling businesses to make informed decisions with data driven analytics. Her amassed expertise lies in Corporate Communications and PR, Digital Marketing, Analyst Relations,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/sharecht_0.jpg?itok=O4oJkWpZ
ShareChat releases cricket-special ad solutions for brands

MUMBAI: ShareChat, India’s largest Indic language social media platform with over 60 million monthly active users, today released Cricket-special brand integration that offers brands to connect with millions of cricket fans across the country.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/netcore.jpg?itok=fTcGFCwo
Netcore, Clearout join hands to Automate email hygiene process

MUMBAI: Netcore Solutions, the leading Martech solutions provider, today announced its latest partnership with Clearout, the leader in email validation and verification to ensure the best in class email deliverability for businesses of all size and scale. By using Clearout’s advanced email...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/centryply.jpg?itok=lrtJnG47
CenturyPly launches new ‘Sab Sahe Mast Rahe’ campaign

MUMBAI: CenturyPly, one of the front-runners in the wood panel industry, has launched their latest communication campaign across all leading television channels, theatres, and relevant digital platforms to ensure trust in consumers. CenturyPly, which enjoys a premium reputation and trust among its...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/rio_0.jpg?itok=3uMMDZ0q
Nobel hygiene launches heavy duty pads for heavy flow - RIO

MUMBAI: Nobel hygiene, the undisputed leader in the adult diaper category and the only Indian manufacturer of both, adult and baby diapers, is now entering the sanitary pads category with the launch of ‘RIO pads’ in the market. RIO is the first product designed for women with heavy flow. Radhika...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/Trump_0.jpg?itok=lk-I524-
Trumping India

MUMBAI: From Bollywood to cricket and terrorism to defence, US president Donald Trump made an attempt to woo Indians and send a positive message back home to the Indian-Americans in his 26-minute-long speech during an event ‘Namaste Trump’.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/sau.jpg?itok=LLV1NQdX
The power of native language

Effective communication is the bedrock of any successful marketing strategy. Communicating in a language your audience is most comfortable with, not only delivers the message effectively but also helps in building an emotional connection, thereby urging them to respond.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/aaai.jpg?itok=u9PU2Lil
AAAI to Celebrate Platinum Jubilee in 2020

MUMBAI: Advertising Agencies Association of India (AAAI) is proud to celebrate its Platinum Jubilee year during 2020. The premier national organisation for advertising agencies in India was set up in Calcutta in 1945.  Four agencies from Calcutta - D J Keymer, General Advertising Agency, J Walter...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/nykaa_0.jpg?itok=pHo0DpXu
Nykaa and BookMyShow come together to launch India’s first ever beauty festival ‘Nykaaland’ – the wonder world of beauty

MUMBAI: Hop on board the beauty bandwagon as India’s leading beauty retailer Nykaa and BookMyShow, India’s leading entertainment destination, launch the country’s first ever beauty festival Nykaaland. Thoughtfully curated by the two powerhouses, Nykaaland further widens the out-of-home...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required