New Delhi: Mumbai based creative agency The Minimalist marked its sixth anniversary by unveiling a new vision for its future growth. The agency that started as a team of two people has now grown into a strong team of 150+ people across offices.

It is now aiming to become one of the country’s most inventive companies in the creative business. The Minimalist has created some out of the box marketing campaigns and design experience for brands like Coca-Cola, Google, Airtel, Disney+ Hotstar, HDFC Bank, The Hindu, Saint Gobain, MTV, and TATA Capital. It is now looking forward to exploring uncharted sectors and becoming the trend-setters in the global and local creative space.

"Our journey of six years has been full of opportunities, breathing in a lot of innovative approaches and uninterrupted learning. We are and always will be an organization that seeks to create thought-provoking work globally. With our accomplished clientele, invaluable experiences in hand, and a new vision in mind, we look forward to pulling out all the stops to create a distinctive space in terms of innovative thinking and providing curated solutions," said The Minimalist co-founder Sahil Vaidya. 

The Minimalist co-founder Chirag Gander said, “The anniversary is an extra special one as we have survived a challenging year. Our new vision is on offering inventiveness is not just a word on the wall but a way of life at The Minimalist. This inventiveness will define what we are to achieve in the coming years and we aspire to be India's most inventive company in the creative business.'' 

Keeping the current pandemic situation in mind, the agency has decided to extend its financial support to its team and their families as and when required, and prioritize their mental health via online sessions.