MUMBAI: Tetra Pak has appointed National Award winner actor Tabu as its new brand ambassador. She will be featuring in the latest Tetra Pak commercials created by Leo Burnett, wherein she will be promoting 'freshness and purity' of UHT Milk, double pasteurised milk.

This ad campaign, comprising both TVCs and print commercials will be unveiled this week across the country.

 
 
Speaking about the new brand ambassador, Leo Burnett executive director Jayshree M Sundar said, "The campaign through an innovative series of quick demos will highlight 'Kitchen Logic' to Indian women. In fact it brings forth the goodness of milk in cartons."
 
 
Further highlighting on the choice of the brand ambassador, she adds, "Choosing the right brand endorser for this exercise was critical for us. Someone who embodies the spirit of excellence and stands for honesty and high performance. Much like the qualities of 'good milk in cartons.' Tabu has been a consumer of carton milk and is very conscious of fitness and healthy living."

 
 
Throughout the campaign, Tabu will focus on the purity, freshness and preservative-free qualities of UHT Milk that doesn’t curdle promoting it as an ideal nutrition sources for kids.

Tetra Pak began operations in India as a 100 per cent subsidiary of Tetra Pak International, a Tetra Laval Company, in 1997.