MUMBAI: Media planning and buying agency Media Edge has appointed Sushma Jhaveri as National Planning Head. Jhaveri's appointment is part of an overall restructuring at Media Edge. She will be based out of Mumbai.
 
 
Says Media Edge president Anupriya Acharya, "We have created this new position as a move to significantly enhance focus on our strategic media product. Sushma's rich experience across a plethora of clients and categories makes her the ideal person to head the agency's planning function. Her expertise at handling communication tools will be well exploited in her current role where she will be working with the proprietary Medialab and other tools to get the best business solutions for our clients."
 
 
Jhaveri's last assignment was at Synovate as the business head on Media Research. Her prior assignments have been with leading agencies like Group M, Mindshare Fulcrum, Carat India, and Contract. In Group M she was part of the Consumer Connect Group (CCG) and worked on clients like ICICI group, Star Network, Castrol, Blow Plast, Britannia, Kodak, Disney. Prior to this, she had a long stint in Fulcrum on the HLL business where she handled some of their key categories including Oral Care, Fabric Wash, Deodorants and Home care.
 
 
"Mediaedge has some very powerful tools that give exciting solutions for brand communications. With the company poised for aggressive growth, it makes the new assignment even more challenging and exciting," says Jhaveri.