MUMBAI: Kuoni India‘s travel brand SOTC has appointed TBWA India to handle its creative duties.

The agency won the account on the back of multi-agency pitch. It will be serviced out of TBWA‘s Mumbai office.

The incumbent agency on the account was DDB Mudra Group.

For the record, SOTC was acquired by Kuoni Travels in the year 1996. SOTC Holidays of India offers a wide range of customised holidays.