MUMBAI: At the Promax&BDA Awards held in New York on 23 June, Sony Entertainment Television (SET) has bagged four awards (one BDA Silver and three BDA Bronze), while Max swept away eight awards.
 

 
Commenting on the same, SET India chief operating officer NP Singh said, "It is indeed an honour to be recognised at a prestigious platform such as the Promax&BDA. The flagship channels of SET India - Sony and Max have been consistently applauded for innovative initiatives be it programming or marketing. These awards are a testimony to the exceptional efforts of our personnel within the organisation."
 
 
Sony bagged the BDA Silver winner for Promotional Items, Jassi Jaissi Koi Nahin - Special Cover with Special Cancellation. The Special cover was an innovation as part of the marketing campaign of Jassi... wherein the Postal department issued a Special cover commemorating the first anniversary of the show.

The channel bagged two BDA Bronze for Best Program Campaign for Indian Idol. It also bagged the BDA Bronze for Best Channel ID.

 
 
SET executive vice president and business head Tarun Katial said, "We are very glad to see India being recognised at a global platform and receiving recognition of the distinctive work that Sony has undertaken to reach out to the marketing, advertising and media community. Jassi Jaissi Koi Nahin and Indian Idol in particular reflect the channel’s success in consistently breaking the mould in an industry that has traditionally been ruled by 'poster type' advertising."

On the other hand, Max has bagged the Promax Gold and Silver awards for excellent art direction and design – Special Event Promo for ‘Bliss’ (a campaign promoting cricket featuring Mandira Bedi) and for use of original music composition for ‘Wings of fire’.

This apart, Max has also won three BDA Gold for - Topical promo campaign – ‘Bliss’, ID for Cricket ID, Open for Extraaa Innings and two BDA Silver for art direction & design; Special Events promo-Bliss and sales and marketing presentation for Extraaa Innings.

Max executive vice president and business head Albert Almeida said, "As a brand, Max has always stood for innovation, creativity and attitude - innovation that is visible in our programming efforts, creativity that can be seen across all our communication and finally attitude that is inherent in our core value proposition to the consumer which is 'Deewana Bana De'. We are delighted at being recognised for our efforts at a global platform like the Promax & BDA."