Report on Shemaroo

Soni ok to all party meeting on offending ads

NEW DELHI: Information and Broadcasting Minister Ambika Soni today agreed to a suggestion by former I&B minister and leader of the Opposition in the Lok Sabha Sushma Swaraj to convene an all-party meeting to discuss the issue of obscene and objectionable advertisements and commodification of women.

However, she said in answer to a question that a Group of Ministers had been asked to go into this issue and any meeting should be held after the GoM comes to some conclusion.

The GoM had also been asked to study the suggestion for giving more teeth to the Press Council of India to take action against offending newspapers which included cases of paid news.

Meanwhile, she said the Advertising Standards Council of India which was a self-regulatory body of advertisers which dealt with content issues, had suggested to the government that some advertisements could be permitted after 11 pm and this issue was under consideration of the Government. This is a recommendation relating to certain advertisements of ‘Fast Track’, ‘Wild Stone Deo’ and ‘Tata Docomo’ about which the Government had received complaints and forwarded them to Asci.

She said in reply to a supplementary question that the government had drawn up plans for a regulatory body and a bill in this connection was already uploaded on the Ministry’s website. "While the Ministry retains the power to take a TV channel off the Regulatory Act, we are trying to give self-regulation a chance to succeed in this country," she added.

Referring to self-regulation, she said the Asci had drawn up a Code about content and was taking action against offending television channels, while the Press Council of India was going into complaints against the print media.

In the main reply, the Minister said a total of 21 complaints against advertisements on television channels and four in the print media had been heard in the last one year. In the case of the electronic media, most of the complaints were forwarded to the Asci.

On a question about the self-regulatory body Broadcasting Content Complaints Council set up by the Indian Broadcasting Foundation for general entertainment channels, she said a total of 777 complaints had been received since the BCCC began running a scroll in this regard in all channels. Of these, 104 complaints were upheld and a solution was found in the case of 84 others.

Referring to the Ministry, she said ads had been withdrawn or corrected in 85 of the 105 cases where notices were sent on objectionable advertisements in the past few years. "We have had success of over 85 per cent in removing such ads", she said.

At the outset, Soni agreed that the portrayal of women in advertisements has been attracting the attention of not only media critics, civil society, women group, NGOs, Members of Parliament and, in fact, the society as a whole. "It is for this reason that the Government of India, ever since Independence, has formulated laws. I have at least 15 laws which have been formulated from time to time".

She referred to the Cable TV Networks (Regulation) Act as well as the Inter-Ministerial Committee which heard complaints.

Latest Reads
Prachi Mohapatra joins Dr Reddy's as marketing head - OTC, emerging markets

NEW DELHI: Dr Reddy’s Laboratories has appointed Prachi Mohapatra as marketing head – OTC, emerging markets. She joins from Future Group’s FBB, where she was the CMO for over four years. With a keen interest in brand and business building, Mohapatra has had extensive experience working with large...

MAM Media and Advertising People
LinkedIn says #WeCanDoIt on Women's Day

Online professional network LinkedIn has launched its first global integrated campaign for International Women’s Day 2021 with creators, content and community at its heart. The campaign sees LinkedIn bring together influencers and its community to share content that helps and supports women,...

MAM Marketing MAM
Innovation and pioneering helped Marico grow: Harsh Mariwala

MUMBAI: Harsh Mariwala transformed his family's trading business in spices and edible oils into Rs 7,300-crore FMCG giant Marico, led by flagship brands such as Saffola and Parachute which sell in 25 countries. The company recently launched Saffola FITTIFY, a range of healthy soups and shakes....

MAM Media and Advertising People
Puma joins hands with NGO Parcham to fuel girls’ football dreams

MUMBAI: Global sportswear brand Puma has joined hands with Mumbai-based NGO Parcham to empower it in its efforts to break gender stereotypes. It aims to bolster the NGO’s  mission of inspiring women from marginalised communities of Mumbra, a small town in Thane district near Mumbai, to take up...

MAM Media and Advertising Ad Campaigns
IKEA sparks conversation about gender roles at home with new online game

MUMBAI: This women’s Day, Ikea wants to help make our homes more gender-equal. To this end the Swedish furniture giant has launched a fun game designed for couples to assess how well tasks are shared between them in a household. Recent research on the side-effects of Covid19 indicates that the load...

MAM Media and Advertising Ad Campaigns
Kantar Public hires Gaurav Sabharwal as India CEO

NEW DELHI: Kantar’s public policy arm Kantar Public has welcomed aboard Gaurav Sabharwal as chief executive officer of India and South Asia, based in New Delhi. Sabharwal was formerly an executive director / associate partner at consulting firm Ernst & Young where he was involved in business,...

MAM Media and Advertising People
Carat India onboards Ashish Singh as VP - planning

NEW DELHI: Carat India, the flagship media agency from the house of Dentsu International, has appointed Ashish Singh as vice president - planning. In his new role, Singh will report into Carat India CEO Anita Kotwani, and will lead the agency’s digital mandate for north and east. Singh will focus...

MAM Media and Advertising People
On Women’s Day, Godrej tells us to #ChallengeBiasesWithin

MUMBAI: Mahatma Gandhi famously said – ‘Be the change you want to see in the world’. Exemplifying this powerful message on the occasion of the International Women’s Day 2021, the Godrej Group has released a new digital video campaign #ChallengeBiasesWithin which urges every person irrespective of...

MAM Media and Advertising Ad Campaigns
Shell shines a light on women's quest for mobility

Shell India has unveiled its latest campaign, ‘Great Things Happen When We Move’, which celebrates the indomitable spirit of Indian women, their dreams, and aspirations along with their inspiring journeys. Shell has launched three new brand films that showcase inspirational stories of mobility...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories

* indicates required