Socxo releases an e-book on Holiday season marketing - Time for buzz marketing with the Mango Man!

Mumbai/Bangalore: Socxo, the Bangalore based brand advocacy solutions start-up, has today launched an e-book for marketers to gear up this coming holiday and festive season. And this season in most parts of the world is a full quarter – October to December.

The e-book guides marketers in leveraging word of mouth marketing this holiday season for their campaigns to maximize awareness, engagement, and trust at a time when the marketing world is ablaze with product launches and promotions, seasonal festive offers, and deals. This approach is proven to act as a sweetener to the deals that are already being flashed. And the real deal is a trusted deal.

The key steps towards building an interesting holiday campaigns include:

Getting the right technology

Planning campaigns and selecting the right platforms

Select the nano-influencers

Buckets around which campaigns should be built.

Measuring and optimizing.

The e-book highlights the importance of using nano-influencer and brand advocates as the channel for building trusted reach. Not everything can be sold by celebrities and actors and brands end up missing the countless nano-influencers who aren’t actors, rock stars, who have thousands of loyal followers and may not be target of hate mails and messages. It’s time to think beyond celebrity endorsements and get into building your brands loyal believers.

Speaking on the e-book, Ajit Narayan, CMO & Program Head, Socxo, “Brand advocacy has huge potential, provided its used strategically. It goes beyond celebrities internet or otherwise and focuses on leveraging the brand’s believers. The key to people who actually have a stake in the brand and business. Employees, Customers, Partners and Fans. It’s time for brands to shift their thinking and efforts towards the Mango man (Aam aadmi.) The common man as a network is far more powerful than any celebrity alone."

"It is an untapped tool by marketers, and holds strong potential in building campaigns, especially during the festive season. With the current quarter being all about festivals and holidays, we conducted this research on how nano-influencers can be capitalised and used smartly. The e-book is designed as the guide on how to think and execute content marketing initiatives and campaigns around nano-influencers", he further added.

Socxo is a SaaS and mobile based Brand Advocacy Marketing platform, based in Singapore, Bangalore and Kochi.

Latest Reads
TVF's The Screen Patti collaborates with Likee to promote its Webseries "Awkward Conversations with Girlfriend"

New Delhi: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with TVF's The Screen Patti (TSP) to promote newly launched web-series 'Awkward Conversations with girlfriend' by TSP. The sit-com spanning over six episodes focuses on the...

MAM Marketing MAM
Wunderman Thompson Intelligence forecasts the 100 trends that will shape the new decade.

India, January 2020: As we head into a fresh decade, Wunderman Thompson Intelligence unveils “The Future 100” report. “The Future 100” helps readers prepare for emerging consumer behavior with 100 original trend predictions from the Innovation Group. Split into 10 categories, each trend delivers a...

MAM Marketing MAM
Omnigel creates first-ever Rahat Ratna to aid unsung heroes of Magh Mela 2020

Mumbai: Omnigel, India’s no.1 pain recovery gel from the house of Cipla will enable over 30,000 unsung heroes to operate in a seamless manner at the Magh Mela this year. Held in the pristine city of Allahabad from 10th January to 21st February 2020, Omnigel will provide one-of-a-kind pain recovery...

MAM Marketing MAM
#JustHireOne: Joy urges companies to hire at least one acid attack survivor

MUMBAI: #JustHireOne – an initiative to urge companies to hire at least one acid attack survivor was launched by Joy Personal Care, a beauty products brand that has recently come up with a special range of products for acid attack survivors. To promote a job opportunity for acid attack survivors,...

MAM Media and Advertising Ad Campaigns
More Than a Hundred Home-Chefs Now Associated with Homefoodi

New Delhi, January 16, 2020: Homefoodi, a Noida based e-commerce start-up known to provide authentic home-made food made by home chefs to their customers is currently having a successful run. With a significant increase in the number of Home chefs associated with Homefoodi, it has now touched the...

MAM Marketing MAM
Society Tea's brand campaign celebrates 'The Tea Society Called India'

Mumbai: Known in the country and internationally for its impeccable sense of taste, a celebrated household name, Society Tea’s brand campaign, ‘The Tea Society Called India’ celebrates the unifying and proudly home-grown tea drinking culture across the length and breadth of our country. The premium...

MAM Marketing MAM
realme announces Realpublic Sale on Flipkart

On this Republic day, Realme, which is one of the fastest-growing smartphone brands in India, has announced the “Realpublic Sale” with lucrative offers on the most trendiest and popular smartphone’s and accessories for their customers.

MAM Marketing Brands
NeoNiche's vision for 2020 to become the best in People Practices, Customer Excellence and Revenues in India

MUMBAI: NeoNiche Integrated Solutions Pvt. Ltd. (NeoNiche) is an experiential marketing company in Mumbai. Starting off as an event management company in 2011, the company quickly started focusing on developing event planning and experiential marketing solutions for clients and today is one of the...

MAM Marketing MAM
Likee Emerges As One Of The Most Popular App Worldwide

New Delhi: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has been named among the top 10 most downloaded apps globally. The 2019 report released by Sensor Tower Inc. saw Likee entering the top 10 downloaded apps club for the first time. Likee,...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories