NEW DELHI : MetLife has announced today that Snoopy would be their brand ambassador for another 10 years.

MetLife and United Media has signed a new 10-year contract to continue the inclusion of Snoopy and other Peanuts characters in MetLife's domestic and international advertising campaigns.

Authorities at MetLife say they are pleased with Peanuts licence holder United Media as the association has been successful in establishing company's brand identity in the marketplace, says an official release.

MetLife India's Managing director Mr. Venkatesh Mysore says, "Snoopy emphasise the company's vitality, scope and growth and has help build familiarity, strength and stability of the 135-year old company".