Skoda India launches all-new WhatsApp Bot for buyers

Skoda India launches all-new WhatsApp Bot for buyers

The service provides easy access to information and 24*7 customer-support.

Skoda India

MUMBAI: With the lockdown and social distancing norms keeping customers at home, Skoda Auto India and PHD Media have come together to launch an all-new WhatsApp bot for the automobile manufacturer’s customer engagement.

Meant for both current owners of Skoda vehicles and for prospective buyers, the WhatsApp Chat service provides easy and convenient access for customers in need of information. The service also ensures that consumers can avail of automated customer-care on a 24*7 basis. This tool is not only expected to boost overall customer engagement and improve communication, but it will also strengthen marketing via automation.

Tarun Jha, head of marketing at Skoda Auto India said, “In times like these, it’s important to turn to innovative, new solutions every day. With the WhatsApp Bot, we want to reassure our customers that we are always available and easily accessible for any query they may have. In light of the lockdown, it has become essential to provide customers with alternative avenues of communication and our on-demand customer support offering is going to do just that. The added personal touch of chat is also slated to further raise customer engagement.”

PHD Media India CEO Monaz Todywalla said about the Whatsapp Bot: “We are essentially automating marketing with aided product discovery. The new service also promises to engage consumers significantly more because of the graphical output and easy notifications for opt-in users.”