MAM

Shalimar Paints has launched its new latest campaign 'ColourALife'

The campaign highlights the issue of child blindness

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/14/shalimar.jpg?itok=U20c7fT2

MUMBAI: Iconic paint manufacturer Shalimar Paints, being a responsible corporate has taken a proactive initiative to bring colours to the lives of the blind kids. To introduce the concept of #ColourALife, the brand has transformed the recovery rooms of eye hospitals by painting them with vibrant colours which gave them a view that till now would have only existed in their imaginations. Through this digital campaign, Shalimar Paints endeavours to highlight the issue of child blindness and help the affected children by plugging the gap between the darkness and colours.

The nearly five-minute-long video follows the morning routine of blind and visually-impaired students at a school dormitory and then shows their school life. The opening sequence includes their voice-overs detailing how the definition of colours holds a different meaning for them. The camera then pans on a paintbrush being dipped in a Shalimar paint box and a wall being painted, which actually belongs to the recovery room of an eye hospital. By painting the walls with vibrant colours, the brand wanted these visually-impaired kids to see it as the first thing while opening their eyes after their eye surgeries.

Speaking on the ideation of the campaign, Shalimar Paints vice president strategy growth and marketing Minal Srivastava said, “In our country, there are several kids suffering from visual impairment and for them, the concept of colour loses its essence until they get treated. The idea behind this campaign was shaped while we were working with a number of talented artists from different backgrounds who suffered from vision maladies. At that time, I was working with the Shroff Eye Clinic. During this period, I realised that these visually impaired children are gifted with special talents and if at all they need anything it is the eyesight. Unfortunately, there isn't a shortage of money, but of corneas.  Through this campaign, we want to reach out to the young student community that can encourage and drive a mindset- change among other people to take the pledge of donating their eyes.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/bsc.jpg?itok=2sMYeSpx
14 percent of gifts were from men to men states, Bombay Shaving Company’s post-Valentine’s Day report

MUMBAI: Valentine’s season is a great occasion for brands to make connections with the masses. For people, this day is about celebrating love, togetherness and experiencing butterflies in the stomach. But for Bombay Shaving Company, it was about experiencing a rush of orders and spike in sales. The...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/subh-mangal.jpg?itok=uxAdf7-0
"BLUED Collaborates with SHUBH MANGAL ZYADA SAAVDHAN" ran contest for LGBTQI+ Community

MUMBAI: Blued, India’s largest gay social dating app collaborated with the movie Shubh Mangal Zyada Saavdhan and announced a contest letting the winners meet and greet the star cast of Shubh Mangal Zyada Saavdhan; Ayushmann Khurrana and Jitendra Kumar. The much talked about social romantic comedy...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/cafe.jpg?itok=CKPYMcvd
Design Café unveils #MoreRoomForJoy digital campaign

MUMBAI: Design café, a tech-enabled end to end Home Interiors brand, has launched their digital video commercial highlighting the essence of how the brandexecutes smart designs in highly compact spaces. This latest commercial is a further testament to the company’s promise of guaranteeing 20%...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/wines.jpg?itok=rZJkOm5c
Fruzzanté Undergoes Rebranding Initiativeas a Part of its Expansion Strategy

MUMBAI: Hill Zill Wines, a Bordi, Maharashtra-based winery and family-owned brand Fruzzanté, founded by Priyanka Save and Nagesh Pai in 2016, has undergone a rebranding exercise to create a strong brand identity for itself in the Indian alcoholic beverage category. The company, today, announced and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/smrush.jpg?itok=i-3XOopa
SEMrush Unveils ‘Indian Fintech Market Report’ for 2020

MUMBAI: SEMrush, the online visibility management and content marketing platform unveiled an exclusive report - ‘Top Insights into Fintech Industry of India’ in an event held at The Hyatt Regency, New Delhi on 20th February 2020.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/mother.jpg?itok=rr5ORuQ-
Mother Sparsh launches #PlantAndPure campaign on social media, unveils new range of plant-powered baby care products

MUMBAI: Mother Sparsh- India’s leading natural and plant based baby care products and supplies, has launched campaign #PlantAndPure. The campaign carries an important message for parents to embrace plant origin natural products to take care of their infants and children. It also invites mothers and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/nobel.jpg?itok=EyEIfhB2
Nobel Hygiene strengthens its brand communication outreach

MUMBAI: Nobel Hygiene, the undisputed leader in the adult diaper category and the only Indian manufacturer of both, adult (Friends) and baby diapers (Teddyy & Snuggy) has partnered with Nucleus PR and The Womb for creative communications. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/soch.jpg?itok=YloUWZYF
SOCH Foods targets exports in 10 countries

MUMBAI: SOCH Foods LLP takes a step ahead in creating a greater visibility not only India but also planning to enhance exports of Munchilicious Granola in 10 countries. SOCH Foods participated in Indus Food 2020, an International Food Exhibition arranged by the Government of India (Trade Promotion...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/ranjan.jpg?itok=jQZlWKst
Hindustan Media Ventures Limited invests USD 5.5 million in Zvesta

MUMBAI: Gurugram based, Zvesta, a proptech start-up has raised USD 5.5 million from Hindustan Media Ventures. Zvesta is a 360-degree comprehensive AI-powered real-estate solutions company which is innovatively designed for buyers, sellers, developers, builders and property agents. Zvesta shall...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories