MUMBAI: The King of Bollywood – Shahrukh Khan has been voted as the Samsung MTV Youth Icon this year. Khan faced competition from people in diverse fields like films, sports, politics, fashion, music and business, who were also in the race for the title. Interestingly, Khan faced stiff competition from tennis ace Sania Mirza.

Khan takes over from Rahul Dravid, who won the title in 2004. Anil Ambani was the first ever Youth Icon in 2003.

Samsung India Electronics Limited regional manager sales R Sanjeev presenting a Samsung SGH- D500 to Shahrukh Khan MTV Networks India MD Alex Kuruvilla said, "The MTV generation was unanimous in it's decision: King Khan Rules! Only in it's third year, the Samsung and MTV Youth Icon has become the undisputed measure of the one individual in the whole country who commands the highest respect and admiration of young Indians. And this year it's Shahrukh."
 
 
Samsung India Electronics Limited regional manager sales R Sajeev said, "Samsung mobiles are targeted at the fun-loving, lifestyle oriented and trendy youth of today. By associating with the Samsung and MTV Youth Icon, we are seeking to further strengthen our relationship with them. Samsung mobiles make a style statement and by partnering with the Youth Icon, this positioning is further re-inforced,"
 
 
The voting, conducted from 18 March to 1 May witnessed 100,000+ votes cast online, through SMS and calls. This year, the contenders for the much-sought-after title were Sonia Gandhi (politics), Azim Premji (business), Sonu Nigam (music), Irfan Pathan (sports), Manish Malhotra (fashion) and Sania Mirza (the rising star).

The MTV Youth Icon of the Year 2005 is presented by Samsung with associate sponsorship from Tata Indica V2, Killer, Nescafe, Haier Color TVs and Castrol 4T. The print partner was Outlook, television partner was Headlines Today, radio partner 93.5 Red FM and the ground partner for the event was Barista.