ScoopWhoop Hindi in collaboration with Posterscope celebrates Hindi Diwas by launching The Millennial Varnmala

MUMBAI: Hindi is one of the most celebrated languages in the world. Apart from India, it is also spoken in Fiji, Mauritius, Nepal, South Africa and more, making it the second highest spoken language in the world. To celebrate Hindi Diwas, ScoopWhoop Hindi, one of India’s leading online platforms for Hindi content, decided to tackle a common problem faced by India’s millennial crowd - despite being a widely spoken language, there’s a large audience that have a hard time reciting the entire Hindi alphabet or varnmala.

Inspired by conventional alphabet charts, ScoopWhoop Hindi has launched the Millennial Varnmala - a new alphabet chart that connects each Hindi letter with objects and experiences that resonate with the younger audience. From "Ka se Cool" to "Ya se YOLO" to "Ba se Bro" - the chart contains various references to terms from social media, new age pop culture and daily lingo. Launched on ScoopWhoop Hindi's Instagram, the chart was integrated into the platform’s 3x3 grid format.

Sattvik Mishra, CEO, ScoopWhoop says "Corporate etiquette and the pressure to be "cool" have turned many youngsters away from one of the world's most fascinating languages. Everyone can recite A-Z in one breath but not many can do the same with Hindi. There couldn't have been a better time to launch the Millennial Varnmala than on Hindi Diwas and we hope to see a shift in the tide very soon."

Haresh Nayak, Group Managing Director, Posterscope adds “The overwhelming exposure to western pop culture makes a lot of youngsters consider Hindi to be a less fashionable language than English. A lot of people lose touch with the alphabet once they pass out of school. We wanted to make it easy for people to remember so we looked into their day-to-day communication and interest points.”

Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney says "Hindi is one of India's oldest languages. Its popularity is immense but reciting the entire alphabet is a challenge for many. We decided to tap into what youngsters are comfortable with - their favourite colloquial terms on new age platforms like Instagram to refresh their memories with a fun and relatable method that will increase their affinity towards this beautiful language."

Latest Reads
Advertising world should re-strategise business now to sustain the impending economic blow

NEW DELHI: The ongoing global lockdown prompted by the deadly COVID-19 has pushed the world economy off a cliff, with even the most developed nations staring into an impending dark phase of recession. The Indian economy, which was already dealing with certain setbacks, is also going to be hit...

MAM Marketing MAM
Britannia partners with Dunzo for doorstep delivery of food essentials

MUMBAI: Britannia Industries has partnered with on-demand e-commerce platform Dunzo to deliver all its products in this unprecedented situation. Customers can avail Britannia products through the Dunzo app in under an hour of ordering from the ‘Britannia Essentials’ store.

MAM Marketing MAM
Popcorn Furniture joins hands with Good Karma for one-month campaign

MUMBAI: On World Health Day, educational furniture manufacturing company Popcorn School Furniture announced a one-month campaign focused on the mental wellbeing of the children. The campaign, launched in association with Good Karma, aims to mitigate the stress in children during the COVID-19...

MAM Marketing MAM
McDonald’s India introduces a unique ‘Work from Home’ policy for its Restaurant Management Team and Frontline Crew

MUMBAI: Westlife Development Ltd that owns and operates McDonald’s Restaurants in West and South India has introduced a unique ‘Work From Home’ policy for its restaurant management teams and the frontline crew, who are unable to go to work due to the nation-wide lock down. The move is intended to...

MAM Marketing MAM

De Beers Group today announced that it will contribute $2,500,000 across Botswana and Namibia to aid the response to the COVID-19 crisis.

MAM Marketing MAM

Photo by Andre Benz on Unsplash

Consumers don’t want brands to stop advertising despite COVID-19: Kantar study

MUMBAI:  Consumers don’t want brands to stop advertising and it must not be exploitative, says Kantar's new study. Majority also believe that coronavirus must not be exploited to promote a brand.   The study seeks to gauge urban India’s sentiments, behaviours and expectations from brands during the...

MAM Marketing Brands
ShopClues Announces 48-hour Delivery of Essentials in Delhi & Gurgaon

MUMBAI: E-commerce marketplace ShopClues announced a quick two-day delivery of orders of essential items for its customers in Delhi and Gurgaon. The service has gone live starting today i.e. April 7, 2020. India is currently under a 21-day lockdown order by the government to combat the spread of...

MAM Marketing MAM
Harkness Screens joins the fight against COVID-19

MUMBAI: Harkness Screens recently announced that it would be starting a number of research and development projects into ways that they could support healthcare workers, social care workers and key workers; thereby using their unique skills and broad geographical footprint. With factories in the US...

MAM Marketing MAM
Tollywood Music Director Sathya announces exclusive Dubsmash challenge on ShareChat for his upcoming composed song on Covid 19 awareness

Tollywood's popular music director Sathya today announced a 5 day Dubsmash Challenge exclusively for ShareChat users to participate and record videos on his newly composed song. The newly composed song is created especially to create awareness around COVID 19 amongst its fans. The video song is...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required