MAM

Scentials launches skin care brand “ARIAS” with Lara Dutta

Arias strives to help women focus on skin care and embrace their true beauty

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/15/arries.jpg?itok=lqQovJ3D

MUMBAI: Foraying into the realm of skin care, Scentials Beautycare and Wellness Pvt. Ltd. has announced the launch and unveiling of the skin care range – Arias, crafted by former Miss Universe and renowned Bollywood actress, Lara Dutta. Arias is a complete skin care brand catering to the various skincare needs of women. The brand is a culmination of Lara’s rich experiences as an actress, model, mother and an entrepreneur. 

In a segment that has predominantly been ruled by fairness products, Arias comes as a welcome respite with its range of products catering to all skin types instead of conforming to the stereotypes. Driven by her rich experience spanning over two decades, the brand is Lara’s strife towards making the modern-day woman realize that they should prioritize skin care and embrace their true beauty.

Dr. Geetanjali Shetty, a renowned dermatologist who has worked with some of the top skin care brands in the world, has worked with Lara from day 1 to help create this exciting offering for the consumers.

Sharing an insight into the inception of Arias, Lara Dutta remarked, “Since my pageant days, I have been keenly following the trends of skin care that has shaped up the general attitude of women towards their own skin. Through Arias, I aspire to bring women closer to their own skin, prioritizing its care and embracing its true beauty. With Arias, I wish to drive the cause of beauty at its very essence. I hope Arias will inspire women to focus on their skin care, and celebrate their inherent beauty.”

Dr. Geetanjali Shetty, who has formulated the products, said “Arias skin care products have been created keeping in mind the various challenges towards maintaining healthy skin. Arias products are vegetarian, paraben-free, have no harmful chemicals and are cruelty-free. We have used ingredients such as Neem, Matcha green tea, Pomegranate extract which are great for your skin.”

The Arias range for women consists of 11 products including facial toners, face washes and masks, serums, and day and night creams. The brand holds a special place in Lara’s life and she envisions to strike a chord with the modern-day woman, spreading her ideology of ‘beauty at its very essence’ through her maiden collection.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/hunter.jpg?itok=QHdYCNWt
Hollywood Movie “Jack Hunter” is here !!!!

MUMBAI: Indian Audience has always been fond ofMystery, Thrillers and Action. Especially the Movie Series create more excitement in the audience. People eagerly waited for Bahubali 2 in order to get their answer for the famous question, “Katappa ne Bahubaliko kyu mara”. The series like sacred games...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/haunted.jpg?itok=45aCMHWE
Juggernaut Productions inks content licensing deal with The Story Ink

MUMBAI: Juggernaut Productions, the platform-agnostic content creation studio providing an end-to-end solution by IN10 Media Network, today announced a significant content licensing deal with The Story Ink, India's largest story company and also the leader in book-to-screen-content solutions. The...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/Bhuvan_Bam-Ashish_Chanchlani.jpg?itok=IqSlr1yA
Top YouTubers Bhuvan Bam and Ashish Chanchlani first time collaborate for VMate Holi Movie

Mumbai: In a bid to standout and garner more attention in this year’s Holi, India’s top YouTubers Bhuvan Bam and Ashish Chanchlani will be together for the first time, to present something new to their fans. The two YouTube stars, along with Haryanvi performer Sapna Chaudhary of Bigg Boss fame,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/1.jpg?itok=55-2dT21
Tata Trusts shows that change is noble

MUMBAI: It’s a heart-moving video of a young boy on stage describing the everyday ordeal his sanitation worker-father goes through. As a spellbound audience watches, the boy sings the poem ‘Mera baba desh chalata hai’, even as the sanitation worker is shown toiling in the ghetto, cleaning the filth...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/spykar.jpg?itok=VtW_JuCv
Rap, Dance or Beatbox to Find Your Restless

MUMBAI: In the second leg of the campaign which focuses on inclusivity, talent, and passion, Spykar Lifestyles has launched an online contest to discover fresh, young talent. The contest, in association with Hip-Hop & Urban Art Network, To The Culture, invites young talent to participate by...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/oreo.jpg?itok=fpThxwJF
OREO Urges Consumers To ‘Disconnect to Connect’ Through its Latest Campaign

MUMBAI: OREO, the world's favorite cookie brand, recently launched a new campaign that urges consumers to ‘Disconnect to Connect’, getting away from their technological devices and enjoy moments of playful connections, with family and friends.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/chaavi.jpg?itok=2KDOAWiM
JK Technosoft Ltd appoints Chhavi Sood as marketing head

MUMBAI: Ms. Chhavi Sood has been appointed as Marketing Head at JK Technosoft Ltd., a global software solutions provider enabling businesses to make informed decisions with data driven analytics. Her amassed expertise lies in Corporate Communications and PR, Digital Marketing, Analyst Relations,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/sharecht_0.jpg?itok=O4oJkWpZ
ShareChat releases cricket-special ad solutions for brands

MUMBAI: ShareChat, India’s largest Indic language social media platform with over 60 million monthly active users, today released Cricket-special brand integration that offers brands to connect with millions of cricket fans across the country.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/netcore.jpg?itok=fTcGFCwo
Netcore, Clearout join hands to Automate email hygiene process

MUMBAI: Netcore Solutions, the leading Martech solutions provider, today announced its latest partnership with Clearout, the leader in email validation and verification to ensure the best in class email deliverability for businesses of all size and scale. By using Clearout’s advanced email...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required