MUMBAI: Mudra Max has appointed NP  Sathyamurthy as its president and head of  media.

Sathyamurthy will be reporting to Mudra  Group COO Pratap Bose.

He moves in from Lintas Media Group (LMG)  where he was working as LMG COO and  Karishma Initiative CEO.
 
Bose confirmed the news to Indiantelevision.com. "NP is a sound media professional. He brings in good experience and a professional way of working. I see him as driving our key client relationships. He will play a critical role in driving our experiential and engagement offerings," he said.
 
Sathyamurthy joined LMG in 2007. Prior to this, he has also worked with Carat Media, Media Research Users Council (MRUC), US-based Heinz and agencies like Mudra, Ogilvy & Mather and Euro RSCG.