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Santoor launches ‘Pocket Perfumes’ exclusively for West Bengal

Santoor pocket perfumes are available in three floral fragrances - Grace, Gold, and Poise

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MUMBAI: Santoor, India’s one of the leading Soap Brand has announced the launch of Santoor Deo Pocket Perfumes exclusively for West Bengal. The compact pocket-sized perfumes provide consumers floral fragrance-on-the-go. Packed with fresh floral fragrance,Santoor Pocket perfumes aim to lift one’s mood, instantly and provide themconfidence to take on every moment. 

“Targeted at the new-age women who is always on the go,” Santoor Pocket aims to help them “Pocket every moment” across all facets of life. Santoor pocket perfumes are available in three floral fragrances - Grace, Gold, and Poise offering 250 sprays at an affordableprice of Rs. 65 per pack. 

WiproConsumer Care & Lighting VicePresident and Chief Marketing Officer S Prasanna Rai said, “Deodorant is an Rs. 2700 croreurban category in India (Nielson 18-19), with pocket perfume-making up 10% ofthe portfolio. At Wipro Consumer Care, we are bullish about this segment andare delighted to launch our latest offering in West Bengal. Pocket perfumecaters to the evolving needs of the modern Indian woman who is constantly onthe go. It is light, convenient and easy to carry ensuring fragrance at herfingertips anytime, anywhere allowing her to pocket every moment in her life!” 

Over the years the brand has grown from a single soap brand to soap variants, Talcum Powder, Deodorants, Liquid Soap,Handwash, Facewash and so on and has been constantly launching new brandvariants and new products in tune with market demands and needs. Santoor remains as one of the most aggressive personal care brands in India.   

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