MUMBAI: Samco Securities, an online discount broker, has assigned Archer Frères Communications to provide them with professional direction for image building, plan media relations and manage content across corporate communications and brand PR.

Archer Frères will work closely with new-age strategic advisor -- Pitchfork Partners Strategic Consulting.

Samco Securities actively trades and invests in Indian capital markets and are looking for solutions to complex problems like high brokerage and unproductive capital application.

Samco CEO Jimeet Modi said: “We needed a partner who understands our growth plans and enables us to achieve them through a breakthrough communication plan that challenges norms."

Archer Frères co-founder Jaideep Shergill: “The stock market can be intimidating experience and as a result Indians are forced to rely on brokers. Samco will help make trading and investing simpler and affordable."