MAM

Saathiya clocks 7.58 TVR, takes Star Plus to 350 GRPs

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/01/09/Star%20Plus.jpg?itok=t2qSglVx

MUMBAI: The leading general entertainment channel (GEC) Star Plus is the highest gainer of 50th week (4 December- 10 December) of TAM. The channel grossed 350 GRPs (last week 318).

The channel‘s success can be attributed to its leading fiction show Saathiya Saath Nibhana that has broken its own records and garnered 7.58 TVR. Channel‘s Diya Aur Baati Hum (5.70 TVR), Ek Hazaron Mein Meri Behna Ha (5.22 TVR), Is Pyaar Ko Kya Naam Doon (4.99 TVR) followed the top viewed shows‘ list thus leaving no space for any other channel to be in top four.

Sony Entertainment Channel (Set) saw decrease in viewership and recorded 228 GRPs (last week 240). Its top rated show Bade Achhe Lagte Hain saw a dip in viewership and registered 4.39 TVR slipping to number seven (last week the show was at No. 2 with 5.37 TVR). Set‘s Crime Petrol which was on No. 5 last week, failed to find its position in the top 10 list this week though its oldest property C.I.D gained few points and clocked 4.18 TVR (last week 3.82).

Colors lost 2 GRPs thus not making much difference overall. It collected 225 GRPs (last week 227) in its kitty. Its primetime property, Sasural Simar Ka has recorded its so far highest rating. It clocked 4.65 TVR (last week 3.22) and takes the place in the chart just next to Balika Vadhu which garnered 4.78 TVR (last week 4.58).

Zee TV is stable with 152 GRPs both in this week and last week while Sab TV shed 3 GRPs and clocked 117 GRPs (last week 120).

Imagine TV with 77 GRPs (last week 77), Sahara One with 41 GRPs (last week 37) followed.

Star One which is going off-air on 16th December ended the week with 40 GRPs (last week 39).

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/28/img_28012021_143154_800_x_800_pixel.jpg?itok=P10vJZwp
Reckitt Benckiser leads Rs 45 crore funding round in Bombay Shaving Company

NEW DELHI: Consumer goods giant Reckitt Benckiser has led a Rs 45 crores funding round in Visage Lines Personal Care Pvt Ltd which owns Bombay Shaving Company. The round also saw participation from individual HNIs such as Rajesh Sud from Bharti Enterprises, Avaana Capital founder Anjali Bansal, and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/28/img_28012021_131417_800_x_800_pixel.jpg?itok=L0ftzEAv
Jagadeesh J named VP-marketing at Unacademy

NEW DELHI: Bengaluru-based online learning company Unacademy has appointed Jagadeesh J as its new VP-marketing. The post fell vacant after Karan Shroff was promoted to the post of CMO in September last year.  Jagadeesh took to LinkedIn to share this professional update: “Hello Everyone! I am happy...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/28/digital.jpg?itok=QX9I6-5e
Digital Refresh Network wins integrated mandate for Mahindra's Krish-e

NEW DELHI: Digital Refresh Networks (DRN) has secured the pan-India mandate  for Krish-E by Mahindra, a new farming as a service (FaaS) business, introducing a digital era in farming. Krish-e is a business vertical that provides technology, access to equipment through rentals and multiple other...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/28/img_28012021_124512_800_x_800_pixel.jpg?itok=mJNU1bw_
FCB India wins integrated creative mandate for Lakme & Elle 18

NEW DELHI: FCB India has been awarded the integrated communication mandate of HUL-owned cosmetic brands Lakme & Elle 18 following a multi-agency pitch. The agency will lead the mandate powered with 360-degree communication strategies that are more adaptive and relevant to the current market...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/28/mpl.jpg?itok=enYUpM2b
MPL announces unique Employee Investment Plan; raises $500,000

Mobile Premier League (MPL), India’s largest esports and mobile gaming platform, today announced that it has raised $500,000 from its existing employees as part of its unique Employee Investment Plan. MPL’s efforts to ensure that talent in the company is rewarded is not new. In September 2020, the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/28/hul.jpg?itok=7FllNgm_
HUL ad spends swell 19% in Q3 2020

Mumbai: FMCG behemoth Hindustan Unilever Ltd (HUL) has reported a 20 per cent growth in sales and 19 per cent rise in profit for the quarter ended 30 December 2020. Interestingly, the ad spends for the consumer goods major grew by 19 per cent y-o-y to reach Rs 1,392 crore for the quarter. In 2019,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/vigor.jpg?itok=eoxafei1
Vigor Media Worldwide bags PR mandate of Atulya

NEW DELHI: Ayurveda-based wellness brand Atulya has assigned its PR and communications mandate to Vigor Media Worldwide.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/choclate.jpg?itok=aRJPW5gQ
Indiluxe chocolates reflect the culinary canvas of India

Mumbai: In the run-up to Valentine’s Day, Indiluxe by Tata CLiQ Luxury and ASA by TajSATS have collaborated to create a limited-edition collection of artisanal chocolates that celebrate the flavours of India and also makes them an ideal gift for a special someone.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/micro.jpg?itok=BxrRag3l
Micromax announces #INdiakeRealHeroes campaign

Micromax Informatics Ltd., India’s very own smartphone and consumer electronics brand, today announced a social campaign titled #INdiakeRealHeroes via Rahul Sharma’s post on twitter http://bit.ly/INdiaKeRealHeroes. The aim of this campaign is to recognise and applaud real heroes, who have gone...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories

* indicates required