MAM

Saatchi & Saatchi appoints Ashutosh Karkhanis as ECD- Mumbai

MUMBAI: Saatchi & Saatchi India has announced the appointment of Ashutosh Karkhanis as executive creative director-Mumbai.

In his new role, Karkhanis will be heading the creative team in Mumbai.

Karkhanis is currently serving his notice period at Ray and Keshavan, The Brand Union where he was working as the creative director. He will join Saatchi & Saatchi from 3 May.

Saatchi & Saatchi- India NCD Ramanuj Shastry said, "Ashu is an awesome talent. I worked with him at Rediffusion Y&R and in the process became a fan of his work - be it advertising, design, digital or photography. He will bring with him new energies and new thinking that is invaluable."

Saatchi & Saatchi GM Mumbai Nisha Singhania said, "Ashu will be a critical driver of transformation at Saatchi & Saatchi. Having worked with Ashu both at Grey and at Rediffusion, I find his passion for ideas absolutely infectious. His experience in design and digital gives us the edge that we need to succeed in today’s VUCA world."

On his new role Karkhanis said, "Today when I see my young sons playing on the ipad, I realise that digital is the future. Meeting with the Saatchi team confirmed my belief. With Saatchi & Saatchi I have found the perfect match."

Karkhanis comes in with over 20 years of experience and has spanned advertising, design and digital.

Prior to joining The Brand Union, he has worked with Lowe, Enterprise, Ambience, Grey, Contract and Rediffusion Y&R. He has worked with clients such as Britannia, Unilever, Kotak Mahindra, HSBC, Asian Paints, Taj Hotels, Economic Times, Kingfisher Airlines, Himalayan Water, Tata Nano and Tata Sky.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/mama.jpg?itok=Qs8ZJDtP
Mamaearth celebrates #GoodnessInside as brand purpose

NEW DELHI: Mamaearth, the toxin-free personal care startup, announces its brand purpose as “Goodness Inside”. Mamaearth’s latest video brings forth this idea of ‘Goodness is a Choice’ to its consumers. It is a digital and social media led campaign with the key message that goodness isn’t a...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/madison.jpg?itok=xE4OgoG_
Madison OOH launches OTS measurement updates for Covid2019 unlock periods

NEW DELHI: The Covid2019 lockdown has significantly changed the user mobility (traffic flow patterns). The current traffic movements are very different when compared to the pre-Covid2019 lockdown movements, and are quite unpredictable. Realising this unpredictable outdoor scenario, Madison decided...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/wavemaker.jpg?itok=RMn0WYiu
Mother Dairy collaborates with Wavemaker and Radio City to launch #RishtonKiImmunity

NEW DELHI: The recently launched butterscotch flavoured Haldi Milk by Mother Dairy has already received huge positive response. To spread the awareness further, Wavemaker in collaboration with Radio City have launched the latest campaign #RishtonKiImmunity.      The campaign aims at celebrating the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/vistara.jpg?itok=IhsMQMlM
Vistara urges travellers to follow ‘flyercode’

NEW DELHI:  Vistara today announced ‘FlyerCODE’ – a set of simple and important considerations for customers to follow for a safe flying experience. An extension of airline’s campaign #FlyingFeelsSafeAgain, the #FlyerCODE is recommended in response to the airline’s recently concluded  customer...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/sbi.jpg?itok=4UTE_tFG
SBI Life launches ‘Apno ki #PoornaSuraksha’ campaign

MUMBAI: SBI Life Insurance, today, unveiled its new product campaign ‘Apno Ki #PoornaSuraksha’, highlighting the product’s (SBI Life’s Poorna Suraksha) dual protection feature which offers complete financial immunity by providing both Life cover and protection against 36 critical illnesses in a...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/saatchi.jpg?itok=adk785Yp
L&K Saatchi & Saatchi strengthens creative team in Mumbai

Mumbai: L&K Saatchi & Saatchi India has announced two key appointments for its creative teams in Mumbai. Joining the agency are Chandani Samdaria, who comes on board as senior creative director and Nikita Goswami who has joined as creative director. The duo will report to L&K Saatchi...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/Melissa%20Hobley.jpg?itok=bqGnpwwF
OkCupid's digital campaign #AllyOfLove in the times of virtual dating

NEW DELHI: The Covid2019 pandemic has changed the rules of the dating game and so dating apps have had to strategise ways for couples to meet online, converse and also find romance in it. The dating platform, OkCupid recently celebrated pride month 2020 with a lot of conversation-starting campaigns...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/kan.jpg?itok=lWGr3n-Z
Covid2019 did not upset top brands’ growth: Kantar report

NEW DELHI: According to Kantar’s Brand Footprint 2020 report, brands including Parle, Amul, Clinic Plus, Britannia and Ghadi emerged as the topmost chosen brands in the country in 2019. The report is an annual ranking of FMCG brands based on the Consumer Reach Points the brands scored in a year....

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/neha.jpg?itok=OfKH-kar
Affiliate marketing: The new rage in the post-Covid2019 world

The Covid2019 outbreak has affected the marketing budgets of brands. The situation, despite being difficult, throws up opportunities to be innovative and get aggressive on new-age marketing strategies. While digital marketing has been in vogue for some time now, within this domain, several brands...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required