MUMBAI: Httpool has appointed Rucha Bhalekar as a marketing manager to lead marketing and communications activities across the APAC region. She is based out of Httpool’s Mumbai office and in addition to India responsible also for Indonesia, Malaysia, Hong Kong, Laos, Cambodia, Myanmar, and Bangladesh.

Bhalekar will report to Httpool APAC co-founder & regional MD Sunny Nagpal, and lead the brand marketing, and communication function to support and accelerate the growth of Httpool and its partners, including Twitter, Facebook, GrabAds, Lifesight, Opera, and others.

Nagpal said, "At Httpool, we continue to invest in the right talent and build a leadership base in India to support regional expansion in Asia. Rucha's experience in building local and global brands will be an important asset as we take Httpool to a more geographically widespread audience in the Asian countries.”

On her appointment, Bhalekar said: "I am excited to join Httpool at this key time when they are gearing up for the next phase of growth. I see challenges and opportunities in branding, marketing, and communications as the company expands its reach and relevance. I am looking forward to an enriching and learning experience."

Bhalekar has more than a decade of experience in the field of branding and communication. Before joining Httpool, she led marketing, public relations, and corporate communications for the Isobar India Group from the Dentsu Aegis Network.