MUMBAI: Showing solidarity with understaffed and overworked Bengaluru Traffic Police, Color Plus showrooms, from the house of Raymonds has come up with a unique in-store marketing activity in the city. The stores have been armoured with black displays instead of mannequins with a sign reading “Out on traffic duty, will be back soon.”

The aim is to support the initiative of the city traffic police to get motorists to follow traffic rules and observe lane discipline. Recently, the traffic police had installed as many as 200 life-sized mannequins at troublesome junctions in Bengaluru.

Acquiring new customers is the backbone of every business and the most challenging task. But even more important is to stay relevant to the local communities. Marketers are engaging in interesting activities to be a part of the community and with the latest on-ground initiative,  and Raymond's activity is turning out to be an exemplary feat.