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Ray-ban #proudtobelong

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MUMBAI: Unique paths, universal  emotions: the Ray-Ban #ProudToBelong campaign spotlights the human moments that connect us and let us find our sense of belonging.

Every one of us is on a unique  journey. But no matter  where you’re headed to, one thing  is for certain  – life moments  set our paths: the laughter, the rush, the tears - these real moments of connection shape who we are. Embracing these moments, throwing ourselves headfirst  into every part of the journey – that’s  when we find our path to belonging and where we can be our real selves. It’s not just about belonging, it’s about being proud of it.

Celebrating the shared moments that connect us, the #PROUDTOBELONG campaign  focuses on three key sentiments  that  bring to life the very essence of our products: vulnerability  & empathy, passion &joy, and confidence & pride.
 

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