MAM

PSU spending on ads small compared to DAVP

NEW DELHI: Public sector organisations had made a commitment of spending Rs 22,72,766 for advertisements released through the Directorate of Advertising and Visual Publicity (DAVP) during 2016-17.

The ministry of information and broadcasting (MIB) sources said the committed expenditure in previous years was: 2014-15 - Rs 12,28,390 and 2015-16 - Rs 18,98,370.

A total sum of Rs 12.8577 billion was spent in 2016-17 in advertisements on various media by DAVP, the Parliament was told last month. As against this, the total expenditure in 2014-15 was Rs 9.9834 billion and Rs 11.888.5 billion in 2015-16.

Also read:

DAVP ads: Audio-visual medium gets lion's share 

DAVP to ensure max publicity: MIB seeks 'Quit India' commemoration details from ministries

DD invites short films on Govt schemes, 'DAVP producers' preferred

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