Mumbai: Promax India recently celebrated the 20th anniversary of its "Promax India Conference & Awards 2022," which recognized excellence in entertainment marketing and design.
Several workshops, sessions, and one-on-one interactions with some of the most well-known international speakers were part of the event, which was held at the Taj Santacruz in Mumbai on 10 and 11 August.
Megha Tata was conference chair of the two-day grand event, and Amazon Prime Video India originals head Aparna Purohit, awards chair, welcomed the delegates to a physical show for the first time in two years.
The new promo 10 commandments workshop, which covered the 10 commandments for creating concise, well-planned campaigns with global trends and examples, was led by the multi-talented, promo genius Rob Middleton on Day 1.
Rob Middleton said, "An effective marketing strategy will increase brand recall for your audience, produce leads, and bring in new clients. It's crucial to ensure that your marketing campaign's creativity and methods are strongly connected to your strategy and organisational objectives. Think about the science of persuasion when you develop your campaign ideas. These are tried-and-true strategies that affect people's behaviour."
After that, Sheetal Sudhir led a practical workshop on "design in motion" where she discussed the theory and foundations of motion and how it can be applied to strengthen brand messaging.
Sheetal Sudhir said, "The design industry is one of the fastest-growing industries in the world. It is constantly changing, with new trends emerging and developing each year. With technology continuously pushing the conventional disciplines of art and design into an ever-increasing digital presence, motion design has evolved into a crucial skill set for every creative designer. I believe that this skill set is crucial for quick connection with the target audience and boosting a brand’s value and identity in the minds of viewers."
Tim Hughes' masterclass workshop and session for all broadcast marketing professionals, which dissected tried-and-true strategies for enhancing brand awareness and advertising campaigns, was one of the event's highlights.
FX Network EVP marketing & on-air Stephanie Gibbons gave the opening keynote address on the second day of the conference. Trailer Voice Artists Agency owner Brent Hagel and Comedy Central's voiceover artist Rahul Mulani, participated in a number of sessions on the developments and trends in the voiceover industry. Lee Hunt founder Lee Hunt deliberated on the topic ‘New Best Practice, it's Linear vs. Streaming.’
Some of the winners of the prestigious awards are: Best Brand Image Campaign, won by Zee Cinema for their "Rehna Hain Sath Sath campaign"; Best Ident, won by Nickelodeon for its "World Environment Day" ident; Best Social Media Campaign by Disney Star for its #BreakTheLoop; Best Drama Promo-clip Based, won by Sony Pictures Networks—Sony liv for the whistleblower announcement; Best Drama Campaign, won by Amazon Prime Video/White Turtle Studios for Mumbai Diaries; Best Themed Campaign won by Sony Pictures Networks—SET for Shark Tank India Season 1 Launch; best marketing video/sizzle reel/presentation won by Warner Bros. Discovery/cartoon Network for CN sales AV 2021; and best sound design, won by Shemaroo Entertainment for its Bollywood X'mas jingle, amongst others.
