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Prega News gives a new colour to Good News with #ImwithYellow camapign

ADK Fortune has conceptualised the campign

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MUMBAI: Despite many social and economical advancements that the society has witnessed in its journey to the 21st century, there are certian evils that still prevail here.  it’s disheartening to see how something as serious as sex discrimination still exists in our so-called modern society!

Prega News, the leading pregnancy detection kit brand has taken the initiative to change the way things have been. With its latest campaign – #ImwithYellow, Prega News is urging people to rise above sex discrimination and sensitizing them of how the health of the baby holds more importance than its gender. To support the initiative, the campaign asks people to stand with Yellow – a colour that symbolises health and happiness.

Commenting on the campaign, Mankind Pharma DGM Joy Chatterjee said that “As a responsible brand, we have always raised awareness in society about the issues that need to be addressed. This time, it is sex discrimination. It’s sad to see that the desire for a boy child over girl still resides in our society. And this needs to be changed. #ImwithYellow is an honest effort in this direction.”

The film has been scripted and executed by ADK-Fortune Communications, Gurgaon.

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