MUMBAI: Prateek Bhardwaj has joined Ambience Publicis as executive creative director. Bhardwaj will work closely with Ramanuj Shashtry, Ambience Publicis National creative director. He moves in from Everest, Mumbai, where he was the creative head.

Commenting on Prateek's appointment, Shashtry said, "Prateek, in my opinion, is one of the finest writers in Indian advertising today. With an impeccable command over his craft and a nose for big ideas, he is an invaluable addition to the creative strength of Ambience Publicis. I look forward to some dazzling work from him."

Ambience Publicis executive creative director Prateek Bharadwaj said, "Ambience has always stood for awesome creativity. It's always a pleasure to work in a place whose doors are open to good ideas and good people. Ramanuj is a great guy and I am looking forward to doing some kick-ass work with him."

Prateek joined Everest, Delhi, as creative director, where he worked on Hitachi and GPI and moved onto Everest, Mumbai, in early 2006. During his career span, he has handled brands such as Sprite, Chlormint, Kinley mineral water, Maggi, NIS, Red Tape and Gillette.