MAM

×

×

Prashant Madan bags Piyush Pandey Scholarship for Creative Leadership

MUMBAI: Disney-UTV India creative director - marketing and on-air promotion Prashant Madan has been awarded the Piyush Pandey Scholarship for Creative Leadership.

He will receive full tuition support in the amount of €53,000 to participate in the Berlin School of Creative Leadership EMBA Program starting in March 2013.

Ogilvy & Mather India chairman Piyush Pandey said, "I am delighted that Prashant Madan has been selected by the Berlin School for the Scholarship. It was a very keenly contested process and it was extremely difficult to make the choice. It was Berlin School‘s robust procedure that made the final decision. I wish Prashant great success at the Berlin School. Make India proud boy!"

The scholarship, which was only eligible to candidates of Indian descent and currently residing in India, was an opportunity established to honour Pandey‘s service and support of the Berlin School. The scholarship was designed to help support leadership in the creative industries in India and emphasises the importance that effective leadership has in achieving creative excellence.

Berlin School Director Sheridan Johns said, "We‘re thrilled to welcome Prashant to the Berlin School. As the first EMBA program participant from India Prashant will add to the diversity of the global Berlin School community as well as provide a wealth of experience and exciting ideas that will enrich the learning experience for the whole class."

According to the official statement, this is the first scholarship the Berlin School has offered specifically aimed at the Indian creative industries.

Madan has over 12 years in on-air promotion and original content creation in genres including Youth Entertainment, Reality Television, English and Hindu movies, Business News, Events, Game Shows and Sports. He has been responsible for the launch and on-air branding of entertainment channels like Sony PIX, UTV Bindass, UTV Stars, UTV Action and UTV Movies.

"I am honored and delighted to have won a scholarship instituted in honor of Piyush Pandey, a leading light in India and a huge inspiration for all creative leaders. Attending the Berlin School will offer me a tremendous opportunity to sharpen my skills for leading creative communication and strategy change in India, and ultimately across the globe," Madan said.

Madan will begin his EMBA program studies in Berlin on 10 March 2013, joining participants from over 45 countries as they complete five specially designed interdisciplinary two-week modules held in Asia, Europe and North America.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/Star_Maa-BB.jpg?itok=tZN8Ac98
Star Maa launches BiggBossIsWatchingYou campaign

Star Maa and L&T Metro Rail Hyderabad Ltd with an attempt to create an effective civic sense-based communication launched a campaign through the World’s biggest television property of Telugu entertainment Bigg Boss.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/PUMA_one8.jpg?itok=GDxb_5DZ
Virat Kohli forays into kids category with PUMA one8

India’s leading athlete Virat Kohli launches his first collection for kids with global sportswear brand PUMA. Catering to a new generation of fitness enthusiasts, PUMA one8 Kids introduces athleisure wear for boys between the age of 4 – 14 years.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/nirmal.jpg?itok=4WVR10Ry
Corporates welcome reduction in tax rate; positive about impacts

Finance Minister Nirmala Sitharaman, on Friday, announced the slashing of corporate tax from 30 per cent to 22 per cent, sending tremors of joy and positivity across the industry. The revised tax rates will be applicable to companies that do not avail of any tax incentive.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/Laeeq_Ali.jpg?itok=Tbn6jZ-i
A boom in content-led ads in the nominations for Big Bang Awards 2019

The Advertising Club Bangalore president Laeeq Ali is positive about the growth of the advertising industry in the country given the boom in technology, and creativity. He also said that government policies are going to pave the way for a good future for the industry.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/thefakeadco.jpg?itok=1BO2CT66
Two arrows and limitless brand messages: the new trend taking Instagram by storm

While Twitter has been a playground for brands to connect with their consumers in a fun and personal manner, new age platforms (if we may still call them so) are catching up fast. One such platform is Instagram, which was once used as an extension of Twitter, as brands shared the screenshots of...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/21/Colgate-new.jpg?itok=uwdwyc6b
Colgate Dental Cream rises as top brand in BARC week 37 rankings

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 07 September 2019 and 13 September 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/skin.jpg?itok=4s9Mm1Rf
RSH Global’s brand Joy introduces its new advanced skincare product range ‘Revivify’ to address advanced skin care concerns

MUMBAI: Kolkata-based FMCG giant, RSH Global’s ‘Joy’ announced its latest offering in the skincare product range category, ‘Revivify’. With the new range, RSH Global is addressing the need for brightening and aging issues suitable for its customers across India.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/platinum.jpg?itok=dhhD3sLu
PGI India launches “Men of Platinum” marking the emergence of a new breed of men – Men of Character

MUMBAI: The need for a new definition of masculinity has never been felt more before. In the wake of various narratives through time ranging from archetypes of the alpha male, the provider, the strong & silent one, the ideal husband, the ideal son  to the more recent narratives of the smooth...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/dentsu.jpg?itok=dvhd99en
Dentsu Impact wins creative mandate for V-Mart Fashion

MUMBAI: V-Mart, one of the biggest retail chains of India, has brought on board Dentsu Impact, the creative agency from the house of Dentsu Aegis Network, as its planning and creative agency partner for V-Mart Fashion. With this announcement, V-Mart is poised to enhance its marketing strategy in...

MAM Media and Advertising Account

Sign up for our Newsletter

subscribe for latest stories