Mumbai: Putting a spotlight on men’s health, an integrated healthcare company Practo has kicked off its Movember campaign ‘The Bro Health Code,’ ahead of International Men’s Day (observed globally on 19 November). As part of the campaign, Practo has launched a webpage with a section devoted to major men’s health ailments.
The campaign aims to encourage men to prioritise, assess and discuss important health problems through the ‘bro’ lingo that millennial men feel comfortable communicating in and can relate to.
Men face greater health risks than women in 58 per cent of countries worldwide as per a report by WHO and India is one among the four G20 countries in Asia where men’s health gap is concerning. In this scenario, the platform will also be home to a ‘guidebook’ that would act as a guide for men to become more cognisant of their health. Instructions on self-examination for various ailments such as testicular cancer would be a part of the playbook. The downloadable version of the section would be made available by the end of November, said the company.
“November or Movember, as we popularly know it, is a month dedicated to raise awareness of men's health issues. But why should talking about men’s health be restricted to just a month?,” asks Practo executive vice president of marketing Srikanth Pinninti, adding that, “If anything, the pandemic has taught us to prioritise healthcare, irrespective of our age or gender. This initiative is a step in that direction. With this campaign, we are aiming to create awareness about the need to bridge the gap in men’s healthcare and build visibility for health concerns plaguing men. We hope this platform becomes a safe space for men to discuss health issues that they normally wouldn’t talk about.”
As an extension to the webpage, Practo has constructed the ’Brommunity,’ an exclusive men’s health blog section where important issues would be addressed by men’s health experts associated with Practo.
Using the popular term ‘bro code,’ the initiative will be highlighted on Practo’s social media pages as well. The brand will encourage ‘bros’ to talk to each other and consult doctors in order to decode their health problems. All information on the men’s health category will be made available as a standalone page that will surface on the app storefront in the form of a tile, said the statement.
In line with its overall endeavour to help people prioritise healthcare, Practo aims to bring that much-needed focus on men’s overall health through this campaign. It will continue to provide this support throughout the year to normalise discussions on major health concerns of men.
