Mumbai: Bata India is set to redefine the sports shoes and activewear landscape with the relaunch of Exclusive Brand Outlets for sportswear and lifestyle brand ‘Power’. Headquartered in Canada, Power is known worldwide for its high-performance sports shoes and apparel. This pivotal shift is a strategic business decision, driven by the increasing popularity of athleisure and the adoption of an active lifestyle by modern Indian consumers.
Speaking on the occasion, Bata India managing director & chief executive officer Gunjan Shah said, “Power is a globally admired brand with a strong international presence. Recognizing the increased demand for athleisure in India, we decided to open Exclusive Brand Outlets for Power to offer a world-class shopping experience to our fitness-conscious consumers. With these new stores, we are making international technology-led footwear and apparel accessible to all. We aim to open 50 Power EBOs by the end of 2025.”
Bata Group Pietro Schira, chief brand officer, said, “The entry of Power EBOs in India marks an exciting chapter for Power, strengthening its global presence. The outlets will provide Indian consumers unparalleled access to our innovative products, satisfying local demand for international technology with high-quality performance shoes and apparel.”
The new store boasts of the latest and the most innovative products that offer high rebound, shock absorption, extended comfort and stability for various fitness activities like running, walking or training. The flagship offering under running, Power XO Rise+ features a unique technology in the midsole formulation that provides 25 per cent more rebound and also gives shock absorption through tunnel technology.
The Power Exclusive Brand Outlet is designed to create an immersive shopping experience, allowing customers to explore and indulge in the brand's innovative offerings. To elevate customer experience, it offers global tech experience with digital receipts, Lift & Learn, and Omni-channel deliveries.
Visit your nearest Power store or shop the entire collection at bata.com.
