Mumbai: The 18th edition of Marketing Conclave (Marcon), presented jointly by the Internet and Mobile Association of India (IAMAI) and WebEngage, wrapped up on Monday at Taj Lands End in Mumbai, with participation from over 95 marketing gurus and more than 1,000 delegates from the marketing world. The digital marketing conference witnessed some of the greatest minds from the marketing ecosystem brainstorm on the latest thoughts and trends in brand building, content marketing, as well as the possibilities of marketing in the world of the metaverse.
A fireside chat hosted by Pearson MD's senior VP for India, Asia Siddharth Banerjee, presented a take on the topic: "Unlearn/Learn Marketing Principles in a Post-Covid World," among other sessions. "The covid-19 pandemic has changed people and organisations, and the transformation that could have taken years has happened in just a few quarters. In today's world, competition can come from anywhere—from the ecosystem, environment, or even the geopolitical situation that we are dealing with currently. Organisations need to get ready to transform, and there needs to be continuous learning and unlearning in this environment. In order to make decisions, the consumer is still the starting point, but empathy and the human layer can help make better decisions. This can be further built on data and technology," said GroupM president for South Asia Tushar Vyas.
"For the past 18 years at IAMAI's digital marketing summit, we have witnessed digital advertising grow from a Rs 500 crore business to now being the largest medium in India, expecting to cross Rs 50,000 crore this year. IAMAI has played no small part in this growth and continues to work towards a fair and transparent digital marketing environment," said The Indian Express Group executive director Anant Goenka.
With the theme of "Foreseeing the Unforeseen," Marcon had more than 30 keynote sessions, panel discussions, fireside chats, and workshops spread over four tracks. Xapads was the innovation partner for the conclave.
One of the highlights of the conclave was an immersive trialogue chat on creating global & premium Indian brands. The Indian Hotels Company's MD and CEO Puneet Chhatwal, Counselage India founder and managing partner Suhel Seth, and Goenka shared their visions on the subject during the session.
Google Cloud India head of marketing Dr. Virginia Sharma and head of data & AI sales Kunal Mathuria conducted a workshop on "Unlock How First Party Data Can Help You Stay on Top by Google Cloud."
IAMAI, in association with Deloitte, launched a report on "Metaverse: The Hype, Possibilities, and Beyond." The report highlights the possibilities of different types of metaverse architectures and their potential across enterprises.
Some of the other industry speakers who addressed the event included; Asianet News Media and Entertainment executive chairman Rajesh Kalra, Paisabazaar CMO Sachin Vashishta, and Byju's VP of marketing Siddhesh Joglekar, among others.
Marcon was supported by Google Cloud, Asia Net News, Times Internet, WebEngage, Bobble AI, and ValueFirst, among others. Over 250+ marketing brands, agencies, publishers, and MarTech platforms converged at the conclave.
