MAM

One Digital Entertainment and Event Capital announce “Social Nation”, India’s first ever festival celebrating the democracy and power of Digital content creators and the community

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/16/eent.jpg?itok=iXansnaG

MUMBAI: One Digital Entertainment is known for giving the Indian digital entertainment industry some key digital influencers and first of its kinds, digital IP’s. Now, the network is all set to bring the first ever live event in the form of  Social Nation by joining hands with the largest event IP curators and aggregators of the country – Event Capital, a Laqshya Media group company. Social Nation is a festival that will celebrate the independence and the colossal power of the Internet.

Social Nation is a first of its kind festival that will celebrate the emergence of the Internet content creators and communities growing at a booming speed. Set to empower the digital content ecosystem, this festival will encourage the audience to interact and exchange ideas in real time and space with their social media timelines.  A one-stop entertainment and interactive festival across two days,  Social Nation will witness performances by more than 60 artists from different segments like music, comedy, dance, poetry, and others. While Stage 1 will see Stand - up acts, Slam poetry, Comedy debates, Dance and Indie performances, Stage 2 will have Inspirational talks, Open mics, Rap battles, Fireside chats etc. It will also host multiple engaging hands-on workshops and panel discussions by creators and industry experts from digital fields. While the final list of creators will be announced shortly however the biggest of the names – national as well as international are said to be roped in.

Gurpreet Singh, COO and Co-Founder, One Digital Entertainment said , “As a company, One Digital Entertainment has always aimed at empowering creators and giving the audiences quality content to consume. Our core idea has always been to support independent content and creators and the Internet has made it possible year after year. To celebrate the very said democracy, we are bringing a multi-layered festival whose core lies in the creator-fan relationship and hence we have meticulously planned to create an exclusive arena for the creators to interact with their fans. Networking with the industry and directly connecting with the consumers on-ground, understanding them, their choices and their consumption patterns will be an added advantage”.

Deepak Choudhary, Founder and Director, Event Capital said , “Social Nation is an extremely special addition to our current roster of event IPs. We have been curating various IPs in music, fashion, lifestyle, sports, kids etc and we have been very keen on curating an IP for the offline digital content space. India is witnessing a subculture of independent content and digital space has carved a niche for itself especially with the millennials. Through this IP we aim to create a close community of fans and creators where everybody feels home and significant.”

Scheduled to take place on 19-20th October 2019 at Jio Garden,  Social Nation will also have Off - Stage Activities, Experience zones, never seen before VR experiences amongst many other things. Set to be a year-round IP, August onwards, Social Nation will travel to multiple Indian cities with Digital superstars/artists.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/hiranandani.jpg?itok=HkREtAZl
House of Hiranandani onboards Madchatter Brand Solutions as its PR partner

House of Hiranandani has signed Madchatter Brand Solutions as its PR partner.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/easy-trip_0.jpg?itok=RMXUQngU
EaseMyTrip partners with Value 360 Communications; gives away its PR-related activities

The leading travel tech company EaseMyTrip has entrusted the New Delhi-based PR firm Value 360 Communications as their public and media relations partner.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/41.jpg?itok=Rv6lIlsq
Airtel Payments Bank names Shilpi Kapoor as chief marketing officer

Airtel Payments Bank roped in Shilpi Kapoor as its new chief marketing officer. She will oversee the marketing and corporate communication function for the bank.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/40.jpg?itok=_9ePNu_N
Everest Spices ropes in celebrity Chef Ranveer Brar as a brand ambassador

Everest Spices on Tuesday announced the appointment of chef Ranveer Brar as its brand ambassador. It is the brand’s reassuring move that brings forward the story of goodness, purity of ingredients, legacy, taste and how it has withstood the test of times in its commitment towards delivering quality...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/38.jpg?itok=fymYxKRf
Essence bags integrated media mandate for Plum

A global data and measurement-driven media agency WPP’s GroupM, Essence has won the integrated media mandate of beauty brand Plum in India. Essence will work on this mandate out of their Mumbai office. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/37.jpg?itok=616oUiqf
Laqshya Media executes pan India OOH campaign for Nissan Magnite

Laqshya Media Group executed a high decibel, pan India Out of Home (OOH) campaign for Nissan Magnite across all metros, mini-metros, state capitals, and Tier 3 and 4 cities. Strategically designed to reach Magnite's target audience, the campaign was executed at multiple locations in each city.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/04/fuse.jpg?itok=fTy7ieQ_
Cadbury fuse launches its new marketing campaign featuring The Great Khali

Mondelez India’s Cadbury Fuse has rolled out a new marketing campaign with WWE champion The Great Khali to support its newest ‘bhaari’ proposition.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/04/gozoop1.jpg?itok=rqQwncSJ
GOZOOP group bags integrated marketing mandate for Fit AF

GOZOOP group has bagged an integrated marketing mandate for Fit AF, a homegrown whey protein brand. The brand aims to bridge the manufacturing and flavour gap existing in the Indian health & fitness industry.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/04/31.jpg?itok=7p2ifU8l
Nissan India names Mohan Wilson as the new director of marketing

Nissan India has appointed Mohan Wilson as director marketing, product & customer experience, for business transformation for the India market. Mohan Wilson replaces Sriram Padmanabhan and has taken over the position effective 1 July 2022.

MAM Media and Advertising People