MUMBAI: Enthused with the response to its recent 360-degree digital communication campaign on BP monitors, ‘I am Prepared’, global healthcare firm OMRON has launched its second major communication campaign on its body composition monitors.

The campaign titled 'Know your Body Inside out, then workout', features the popular celebrities in the fitness domain, Milind Soman and Gul Panag. The film, produced by Snowball Studios & conceptualised by Milestone Dentsu, aims to drive home the message that controlling 'weight' should not be the only criteria to measure the effectiveness of your exercise and diet regime.

“Your fitness journey is not only about losing weight! It must include keeping a track of many more vitals like body fat, skeletal muscle, visceral fat, body age, resting metabolism, BMI, etc," said OMRON Healthcare India MD Masanori Matsubara. "A good and user-friendly monitoring home monitoring device makes this tracking feasible in seconds! And this is what OMRON strives to make people aware with this campaign."

Matsubara further added, “Gul and Milind, with their exceptionally well fitness levels, huge fan following and acumen around the importance of absolute wellness, fit the bill for this kind of campaign. We are very happy to have them associated with OMRON.”

The commercial, presently running on OTT and digital media platforms enthuses fitness enthusiasts to make a shift in their focus from 'just knowing body weight' to knowing 'many more things along with the body weight' highlighting the progress and quality of their wellness regime with the Japan-based group’s body composition monitors. The campaign will soon see an amplification with a nationwide TV commercial release.