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O&M bags creative biz of Taco Bell

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MUMBAI: Yum! Restaurants India, which has a chain of restaurants and eating joints, Pizza Hut, KFC and Taco Bell under its banner, has assigned the creative duties of Taco Bell to Ogilvy and Mather India.

O&M now has the creative mandate for two of Yum‘s brands -- KFC and Taco Bell.

Until now JWT India handled the Taco Bell account. Though the agency still retains the Pizza Hut brand.

 

There was no pitch involved and the account will be handled out of O&M‘s Delhi office.

Ogilvy and Mather India group president North and East Sanjay Thappar said, "We have been handling the KFC business. The client has given us the Taco account based on the work we did for KFC."

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