MAM
Report on Shemaroo

Ola and Cadbury Dairy Milk Silk join hands with Vertoz for a memorable Valentine’s Day

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/02/22/Heart-pop_0.jpg?itok=4SReyya7

MUMBAI: Every year, Valentine’s Day brings an opportunity for brands to break out their creative sides and create special moments for their customers. With every brand out there trying to outdo each other with special offers, discounts and events, what often is missing is the creation of an experience to celebrate the actual emotion behind the day – Love. Cadbury Dairy Milk Silk (With WAVEMAKER ), Ola and Vertoz, keeping in mind the busy lifestyles their customers lead, have spent this Valentine’s Day creating a romantic experience for lucky couples across the city by taking away the hassle of late bookings and reservations.

Although a cliché, sometimes there is nothing better than the simplicity of an event filled with chocolates, movie and a long drive. Ola and Cadbury Dairy Milk Silk made sure that select couples get to experience just that and have the most stress-free and easy date. Vertoz, India’s leading programmatic advertising company, came on board for this unique campaign to help reach the couples of Mumbai for a special contest held by Cadbury Dairy Milk Silk before Valentine’s Day. Vertoz being Ola’s preferred advertising partner, planned and coordinated the date along with Dairy Milk Silk and Ola. Lucky couples won a romantic date worthy of the special day. With a personalised car and personal driver arranged by Ola, the couples were taken for a movie with a gift hamper specially curated by Cadbury Dairy Milk Silk. 

Aided by Vertoz’s programmatic expertise, Cadbury Dairy Milk Silk was able to reach out to people across the digital space giving them visibility with ads on Ola’s advertising platform. The campaign was targeted towards young millennial couples looking to spend the special day with their partners and create memories. The campaign was advertised on the Ola app and Ola Cabs. Vertoz successfully reached multiple couples who entered the contest and tried their luck at winning a beautiful evening.

Talking about the association Ashish Shah, Founder & CEO, Vertoz says, “Valentine’s Day is a busy time for advertisers with campaigns being run by brands across sectors. What makes a campaign stand out is its uniqueness and Vertoz, Ola & Cadbury Dairy Milk Silk together have managed to create something simple yet memorable which is essential in the digital advertising space. We are proud to be on board with them and be able to offer such a unique experience for each of the winning couples.”

“Silk has been activating Valentine’s Day for 6 years now, and while Indians have started celebrating the occasion, there is still a majority of people who find it difficult to express their feelings. In that spirit, we wanted to give consumers a way of expressing their true feelings and make their Valentine’s Day celebration truly memorable and special.  What we have managed to do with Ola and Vertoz is to create a very special experience for the day which helps them celebrate their love and have a great time with their partners” says the spokesperson of Cadbury Dairy Milk Silk

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/tk.jpg?itok=LBNBAuUg
Decoding Hotstuff's quirky hit campaigns for BFSI brands

With the digital domain growing at a magnificent pace, brands across categories are looking towards it for marketing their products. In the past year, several businesses have admitted to increasing their digital ad spends and investing more time and energy to make the most of the medium.

MAM Media and Advertising Media Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/oreooo.jpg?itok=Y_Jfgk8P
Cookie crumbles: Oreo maker sues Parle over design infringement

NEW DELHI: Mondelez-owned food manufacturer Intercontinental Great Brands, the maker of Oreo biscuits, has moved the Delhi high court against Parle Products, alleging that the design of one of its biscuit brands is similar to that of its popular offering. Intercontinental has claimed that the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/havas.jpg?itok=6kzFqHZ-
Havas Creative India bags digital mandate for ITC's Bingo

NEW DELHI: ITC Foods has awarded the digital mandate for Bingo to Havas Creative following a multi-agency pitch. The mandate includes the complete portfolio of ITC’s salty snack offerings including sub-brands such as Bingo Chips, Mad Angles, Tedhe Medhe, NoRulz and any future launches. The account...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/disha.jpg?itok=KN17gPS0
Orra introduces ‘Desired’ with brand ambassador Disha Patani

NEW DELHI: Diamond jewellery brand Orra has added a new category to its brand portfolio, targeted at millennials, by introducing its Desired collection. The launch aims to further expand their contemporary jewellery line for the growing base of young women consumers. The new jewellery line is...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/kantar.jpg?itok=4qqxuypX
Deepender Rana is new Kantar South Asia general manager

Kantar has appointed Deepender Rana as general manager for its Insights division (formerly Kantar IMRB, TNS and Millward Brown) in the South Asia region. Rana was leading Kantar's Insights business in greater China.  

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/qa.jpg?itok=zYDeHQws
A BLUNT STORY launches sustainable sandals that call out the elephant in the room - petrochemicals

With this range, A Blunt StoryTM hopes to shed light on this reliance, one that can no longer be ignored and challenge the industry’s practices with its radical and pluralistic approach. The approach of a brand rooted in its geography, where the urgency is most felt. Where the effects can be seen,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/mad.jpg?itok=4_IF0YD0
Madison BMB bags marketing mandate for NxtGen

NxtGen Datacenter & Cloud Technologies has roped in Madison BMB to build awareness and saliency for their revolutionary new cloud offering that delivers unprecedented price-performance.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/02/rata.jpg?itok=UPl-iL4t
Ratan Tata to exit Lenskart, makes a killing with 28X return on investment

NEW DELHI: It’s the basic rule of investing: buy and sell at the right price, at the right time. Mastery of this tenet is one of the reasons why Ratan Tata is among the most celebrated and venerated Indian businessmen. The billionaire is known for his angel investment in fledgling enterprises – and...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/02/cricket.jpg?itok=7niIiSH1
Viewership, fan engagement & brand visibility: Understanding the power of Cricket Live on TV

New Delhi: With the mini-auction for the world’s richest sports league over, all eyes are now on the brands that will ride high on the Indian Premier League (IPL) especially as it gears up for its fourteenth season this April. Even more so, after its huge success last year, amid the challenges...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required