Mumbai: In a bid to strengthen its activewear portfolio, Nykaa Fashion, the multi-brand lifestyle e-commerce platform has announced the acquisition of the Indian activewear brand Kica.

Founded by Aneesha Labroo in 2017, Kica was born out of the need to bridge the gap between stylish, high-quality products at an affordable price. "Having launched Nykd All Day last year, Nykaa Fashion now adds Kica to its portfolio, offering the growing active-wear community of athletes and everyday fitness seekers greater variety and curation in this category," said the statement.

“We welcome Kica into the Nykaa Fashion family to serve the growing demand for high-quality, fashionable, and functional activewear. With a strong vision to empower women to lead an active lifestyle, Kica is a brand that brings equal passion to product and community both," said Nykaa co-founder and Nykaa Fashion CEO Adwaita Nayar. "We are excited to scale this brand further, alongside the dynamic and passionate entrepreneur, Aneesha."

Kica, along with other consumer brands like Nykd, Pipa Bella, Twenty Dresses, RSVP, Gajra Gang, IYKYK, and Likha, is an integral part of Nykaa Fashion’s market expansion this year, according to the statement.

“Kica has found strong synergies with Nykaa Fashion’s positioning within the e-commerce landscape and its engagement with a wide network of customers around the country," commented Kica founder Aneesha Labroo. "We are thrilled to be part of the Nykaa Fashion family and will continue to develop community initiatives that empower & motivate women to lead healthy, active lives. Movement develops confidence, and mental & physical wellbeing, bringing about a positive outlook that is truly transformational.”