Mumbai: Novamax Appliances, an electric appliances manufacturer, has launched its latest advertising campaign around Election in India. This 24-second commercial utilises the idea of elections to illustrate the burning heat that prevails throughout the election season.

The brand tagline, ‘Ek Hei Naam Gunje Ga Jab Chalegi Hawa,’ aims to resonate with consumers and highlight the relief offered by Novamax Air Coolers in combating the summer heat. The mastermind behind the creative execution of the ad film goes to Dinesh Gupta Productions.

Commenting on the Ad Film, Novamax Air Coolers founder & CEO Harshit Aggarwal stated, “With the 'Election' ad film, we not only capture the essence of the electoral season but also showcase how our products provide respite from the sweltering heat. We are hopeful that this campaign will connect the public with the ongoing election heat-up season while also increasing the brand's recall value through our products' engaging tagline.”

In response to this, Dinesh Gupta Productions founder Dinesh Gupta said, “It has been a pleasure working with the Novamax team to bring their creative vision to life. The 'Election' ad film presented a unique challenge that we embraced wholeheartedly. Through impactful visuals and storytelling, we have crafted an advertisement that will leave a lasting impression on viewers."

Previously, the brand successfully launched another ad film ‘Newsroom’ which targeted consumers who are looking for a refreshing summer experience. Novamax Air Coolers continues to innovate in the air cooling industry, offering reliable and efficient solutions for consumers across India.