Mumbai: Noise has appointed Virat Kohli as its new brand ambassador for their smartwatches. The partnership brings together the two established leaders of their respective domains who exemplify what it means to listen to the noise within.
It is a true representation of the synergy between Noise and Kohli. The collaboration, combined with the brand's co-creation ethos, will help to strengthen consumer trust and loyalty.
Commenting on the announcement, Noise co-founder Gaurav Khatri said, “We are thrilled to welcome the Indian cricketing legend Kohli as a Noisemaker. Our leadership in the smartwatch domain perfectly mirrors the journey Kohli has undertaken to become a fan favourite the world over. With our continuous zeal to listen to the noise within, coupled with the need to deliver a power-packed performance, we are certain that his association with Kohli will further bolster our connect with the young audience in India and overseas.”
Both Noise and Kohli are well-known industry leaders in their respective fields—smart connected lifestyles and cricket, respectively. Kohli also makes a perfect fit for the company because he has always taken great pride in his fitness levels and was a major factor in ushering in the era of super-athletes.
As the strongest Indian brand in the smartwatch market, Noise has maintained its dominance for nine quarters. Kohli, the most well-known cricketer in India, embodies the brand's journey in terms of its mass appeal, ingenuity, and consistency in delivery.
Commenting on the association, Kohli said, “I always believe in working with brands that I resonate with. Excited to join the passionate team of Noisemakers as I partner with Noise which is constantly creating new statements and has truly ushered in the era of smart wearables, putting India on the global map. Our partnership symbolizes our shared belief of listening to the noise within.”
Kohli will be involved in a comprehensive campaign that covers all touchpoints throughout the course of the stay.