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No more waiting: McDonald’s makes birthdays special for leaplings

McDonald’s India (west & south) curates special menu for people born on 29 February

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MUMBAI: Every year, we eagerly look forward to our birthdays. But ever wondered about leaplings – people who were born on 29 February, a date that comes only once in four years? What an unusual day to be born on, right? To make this year special for leaplings, McDonald’s is curating an exclusive menu which will be only available to those born on the special day. This special menu includes mouth-watering veg/non-veg burgers, desserts, and shakes.

The brand has also launched a film created by DDB Mudra Group, which highlights different things that people born on 29 February get to hear often, be it a humorous dig at their “actual” age or jokes around their birthday holiday. The film ends with the leaplings having the last laugh after they find out that McDonald’s has curated a Surprise Leap Meal that only they can avail of from 27 February to 7 March.

Link: https://youtu.be/e4n8GLh6IDg

McDonald’s India (west and south) director - marketing and communications Arvind RP said, “McDonald’s has always aimed to create special moments for one and all. Unlike all others, the leaplings have to wait for three long years to celebrate their actual birthday. With this campaign we hope to add some extra cheer to our leapling customers’ birthday week and make them feel special.”

DDB Mudra Group chief creative officer Rahul Mathew said, “Everyone loves their birthday. It’s the day the world makes you feel special. But for some, this happy day appears on the calendar only once in four years. And as a brand that believes that happiness is for everyone, we thought Mcdonald’s could make it special for these leaplings.”

The limited time menu will be available across select McDonald’s outlets in west and south from 27 February to 7 March 2021.

Westlife Development, the company that owns and operates McDonald’s restaurants in West and South India has also elevated its world-class safety and hygiene practices at all restaurants across dine-in, delivery and takeout as a part of its Golden Guarantee proposition of Extra Safe and Great Taste. All the outlets are adhering to all social distancing measures and making sure food is prepared and served in a completely safe and contactless manner. So, what are you waiting for? If you are a leap year baby, go try this menu curated especially for you until it lasts!

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