Mumbai: Nissan Motor India has rolled out a new television campaign "Evalia Moves like Music" to promote the Nissan Evalia.

The campaign has been created by TBWA/India and is on air across leading news and entertainment channels.

The ad film aims to impart an emotional engagement between the customer and the vehicle through a fusion of classical and contemporary music while highlighting some of the features of Evalia like spaciousness and fuel efficiency.

According to the company, the campaign reinforces the promise of world class product that Nissan provides to the Indian customer.

In 60 seconds, the new Nissan Evalia TVC brings out the proposition of ‘moves like music‘ while driving. The campaign features six musicians - Sunidhi Chauhan, Swanand Kirkire, Anushka Manchanda, Andrea Jeremiah, Shantanu Moitra and Vijay Prakash - who create music while they travel together in the Nissan Evalia.

Film music composer Clinton Cerejo has composed the number while Shimit Aminhas directed the ad.

TBWAIndia NCD Rahul Sengupta said, "For Nissan Evalia, we‘ve highlighted its drivability by comparing its movements to graceful musical notes. In casting some very gifted musicians for the new campaign, ‘Moves like Music‘, we were able to show the Evalia as an enjoyable space, moving in a new direction from the conventional ‘show us more of the car‘ in the campaign."

Hover Automotive India director - sales and marketing Nitish Tipnis said, "Innovation has been an integral part of our communication strategy at Nissan and our products too reflect that seamlessly. For the Nissan Evalia, we chose to convey the key features and innovations in a unique way through music, as music brings together people from all walks of life. TBWA‘s ‘Moves like Music‘ campaign beautifully captures the innovative story of the Evalia."

The TV campaign will be supported by an integrated marketing campaign including a new print ad campaign. Apart from outdoors and increased visibility at trade outlets, Nissan is also executing a number of demand generation initiatives to reap maximum advantage of the new TVC.

The media agency working on the account is OMD.