Mumbai: To celebrate more than 60 years in the education business, Navneet Education Ltd has unveiled a digital campaign called ‘Progress Limitless’ to commemorate this milestone. The campaign highlights the brand’s journey over the past six decades nostalgically and beautifully.

The campaign is conceptualised by The Minimalist, ad agency, creative director Mayuresh Bangar and produced by Pragaur Films.

Speaking on the brand entering the 60-year milestone, Navneet Education, head of branding, Devish Gala said, “Navneet Education Ltd has always been the most trusted brand across Indian households. It is the most loved brand across generations, from grandparents to parents to children. We are extremely thrilled and excited to show how far we have come from a small store to being a trusted brand in the nation."

"With each passing decade, we have evolved with a legacy of more than three generations managing the business. We the Navneet family look forward to keeping the nostalgic feel of the brand for many more decades to come. The brand heartily thanks every member who has been a part of our journey and always supported and helped the brand," Gala added

Established by the Gala family in 1959, Navneet has grown to become a publication conglomerate from a small bookstore in Mumbai. Over the decades, Navneet has emerged as the preferred brand for educational products among teachers and students. The immensely popular products like Navneet digests, Vikas workbooks, Gala practice books, Youva notebooks, TopScorer by eSense are favourites amongst the young segment of India. These products are bestsellers not just because of their superior quality but also because of the memories associated with 90’s kids.

This year in the month of February Navneet launched DigiBook, a digital version of all the books published by Navneet as an app as well as a web-based platform to enhance the studying experience of the students with comfort and accessibility.