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Mumbai City FC seals global partnership with Midea

Midea will feature on the sleeve of the club’s jerseys and will be visibly present on match days.

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NEW DELHI: Mumbai City FC has inked a new partnership deal with home appliances and air-treatment company Midea.

For the 2020-21 season, Midea will feature on the sleeve of the Club’s first team shirts and will be visibly present on match days and at the Club’s training facility at the Nagoa Village Panchayat Football Ground. Saturday, 21 November will be Mumbai City’s first match with the new kit.

Brando Brandstaeter, head of global brands and communication at Midea group’s International business division said, “Midea is very passionate about its global brand building. With the rise of football in India, partnering with Mumbai City was a logical step to engage even more with our young and passionate Indian consumers. Needless to say, seeing Ranbir Kapoor wearing the Midea branded Mumbai City shirt will help to show our surprisingly friendly product range not only to Mumbai’s citizens, but also to the entire Indian subcontinent.”

Mumbai City FC co- owner Bimal Parekh said, “We are delighted to be partnering with such a fantastic global brand. Midea’s ambition to grow in India has been impressive and we share their passion and commitment to develop and grow. We look forward to a successful season together.”

City Football Group brokered this partnership as part of its consultancy services to the Club.

Midea India Pvt. Ltd VP Pranab Mohanty said the partnership with Mumbai City FC will deepen the positive impact the brand is trying to make in communities across India. “Our association with football is a natural fit as it has a deep-rooted connect with our target audience in India and will help in enhancing Midea’s brand visibility, target audience reach and will create new avenues of collaboration for success.”

Midea has a comprehensive range of residential and light commercial air conditioning solution including VRF, home appliances & small domestic appliances for India market, which includes washing machine, dish washer, refrigerator and water heaters. These products are available on e-commerce platform.

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