Mumbai: Media Research Users Council India (Mruci) held its 28th annual general meeting (AGM) on Tuesday via video conferencing.

Mediabrands CEO – India Shashidhar Sinha and Jagran Prakashan director Shailesh Gupta will continue in their respective roles as chairman and vice chairman of Mruci. 

The leadership duo was unanimously re-elected at Mruci’s board meeting, which was held shortly after its AGM.

Maruti Suzuki India’s senior executive director of marketing & sales Shashank Srivastava and TV Today Network group chief marketing officer & COO of consumer revenue Vivek Malhotra have also been added to the board of governors as new members.

Speaking of his appointment, Sinha stated, "With Covid behind us and the industry back to normal, we should hopefully start work on the new IRS shortly."

Adding to this, Gupta commented, "These are interesting times for research. With markets and businesses returning to normalcy, research will play a huge role in enabling business decisions. Mruci is well poised to enter the next phase of research, which will be increasingly powered by better use of technology that will power business, media, and marketing decisions."