MAM

Mobile advertising to surpass desktop in 2020: DAN Digital Advertising Report

Digital advertising to touch Rs. 58,550 crore by the end of 2025

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/24/2020.jpg?itok=Y7OYTbWc

DELHI: The year 2020 will witness ad spends on mobile devices surpassing the spends on desktop for the first-ever-time, indicates the DAN Digital Advertising In India report launched in New Delhi on Thursday. The spending on mobile devices is expected to grow by 41 per cent during the year and will amount for 52 per cent of the digital advertising share. Mobile advertising had a share of 47 per cent in digital spends in 2019 and is expected to hit 64 per cent in 2022. 

The fourth edition of the annual report, deemed as one of the most trusted and accurate estimates of digital advertising trends in the country, was launched under the theme of digital becoming a Rs 50,000 crore opportunity by 2025 in the presence of top management from various agencies under DAN network, including CEO APAC and chairman India Ashish Bhasin and CEO India Anand Bhadkamkar. 

The report also reveals the possibility of the digital advertising industry growing at a CAGR of 27 per cent to reach Rs 17,377 crore by the end of 2020. It is estimated to reach industry size of Rs 58,550 crore by the end of 2025. This humongous growth has been attributed to the advancements in marketing technologies and creativity, advent of 5G technology, and increased adoption of e-commerce advertising. 

According to the report, the overall Indian advertising industry will grow by 10.9 per cent to reach Rs 74,952 crore by the end of 2020 and is expected to grow at 11.83 per cent CAGR to reach a market size of Rs 1,33,921 crore by 2025. The share of television will remain steady throughout 2020, close to the 39 per cent mark it had recorded in 2019. 

As per the findings mentioned in the report, FMCG has the highest expenditure on advertising amounting to Rs. 20,182 crore, which is 30 per cent of the overall segments, followed by e-commerce and advertising. Interestingly, FMCG spends the majority of its ad budgets (61 per cent) on television. The biggest spenders on digital media are BFSI (42 per cent), consumer durables (38 per cent), and e-commerce (37 per cent).

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/asci.jpg?itok=yr3spB-2
171 misleading ads withdrawn at the behest of ASCI

MUMBAI: In the month of February the Advertising Standards Council of India (ASCI) investigated complaints against 279 advertisements, of which 101 advertisements were promptly withdrawn by the advertisers on receipt of communication from ASCI. The independent Consumer Complaints Council (CCC) of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/stay.jpg?itok=8zfnwkIm
More than 300,000 viewers witnessed the launch of stayIN Alive – India’s dedicated foundation for performing artists

MUMBAI: stayIN aLIVE launched on 16 May 2020 with a tremendous start! Over 100 artists, 12 collectives and 300k viewers from across the globe came together to share experiences, engage with each other, and entertain with never seen performances and collaborations!

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/ice.jpg?itok=F_B0HMid
IceWarp CEO Pramod Sharda Takes 100% Pay Cut In Light Of COVID 19

The Corona Virus outbreak has pushed the entire world to witness a pandemic, circulating waves of panic across the globe. Due to uncertainty in business owing to the current scenario, businesses are slowing down bringing the growth of the economy to a halt. There has been a sudden slow-down of the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/wild.jpg?itok=woPQlzPr
Wildcraft gives New India’s defining anthem – ‘Hain Taiyyar Tum’, exhorting Indians to be Ready for Anything!

Today, when India & the world is grappling with fear and uncertainties, with Lockdown 4.0 coming to an end, the country is taking steps to live and adapt to the New Normal. This requires one to relook at our ways, our beliefs, our attitudes & while we do this, at Wildcraft we believe we...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/home_0.jpg?itok=5aMh-lww
Weekend Homes become a preferred real estate investment post COVID-19

During the two past months, most of us have been confined to our homes due to the nationwide lockdown declared in light of the COVID-19 crisis. Even while grappling with the possibility of a further extension or pondering over the graded lifting of the lockdown, one theme that keeps recurring...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/Amit%20Tripathi.jpg?itok=1WMgigCz
Brands and consumer sentiments during Covid2019

The Covid2019 pandemic is something that has affected the entire globe. Since the initial spread of the pandemic in India, the announcement of lockdown, and the scenario in the present day, consumer behaviour has undergone a drastic shift and driven purely by the changing emotions that this...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/Data%20protection.jpg?itok=HGWYY9uL
What you should know before pressing 'I Agree' button

NEW DELHI: 'Data is the new oil' is what we have been hearing for a long time now and observing how the marketing industry is relying on this pool of numbers to guess user behaviour, identify target consumers and customer-centric marketing campaigns. One mode of reaching out to prospective...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/Dabur.jpg?itok=Ui13obRZ
How Dabur realigned itself to manage Covid2019

NEW DELHI: Covid2019 came as a big disruptor for the marketing and advertising industry. All the brands, big or small, had to rework their strategies for the year, realign their spends, and work with a different approach to reach to the consumers.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/27/smartphone.jpg?itok=FN2-_1Bs
Indians prefer trendy features like AI camera while purchasing budget smartphone - itel survey

MUMBAI- AI camera remains to be the key aspect driving the purchasing decision of consumers buying budget smartphones, reveals the “Trend Survey by itel - What India Thinks About Smartphones” report. Thirty three per cent of consumers will consider this aspect, it highlighted. Other top features...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required